I devised and implemented a social media strategy and campaign for start-up food brand The Honey Hunter, to boost brand awareness of their offering on Instagram and Twitter.
Campaign strategies included developing content strategy, targeting the correct audiences, using the right channels, engaging with key influencers, scheduling social media activity, setting measurable KPI's and advertising to boost awareness of Honey Hunter's brand. I created imagery and photography, as well as curating and creating content, running advertising and optimising the campaign as it progressed. The result was a huge surge in reach, impressions and followers on Instagram, Twitter and Facebook: Twitter impressions rose by 12,000% and their Instagram reach and impressions by 900,000%. Facebook page 'likes' increased by 110%.
