About me

I am a consultant Editor and Social Media Strategist with extensive experience of writing persuasive content and formulating social media strategy for high-profile brands and organisations spanning multiple sectors and industries. Specialising in food and lifestyle copywriting, journalism and social media campaign strategy, I have a successful track record of working across all traditional and digital media channels to produce compelling copy and create social media objectives that engage users and achieve brand objectives.

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Projects

• 2

  Crafting a social media strategy for The Honey HunterI devised and implemented a social media strategy and campaign for start-up food brand The Honey Hunter, to boost brand awareness of their offering on Instagram and Twitter. Campaign strategies included developing content strategy, targeting the correct audiences, using the right channels, engaging with key influencers, scheduling social media activity, setting measurable KPI's and advertising to boost awareness of Honey Hunter's brand. I created imagery and photography, as well as curating and
• 3

  Paperchase Social Media StrategyConsulting with Paperchase to help create their social media strategy.
• 2

  Ad for the NFLSomo Global Agency asked me to create the ad copy for their 'Catch Deion' campaign, in which they were promoting the new app and a competition for users to win a chance to meet the star in LA.

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Work history

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Editor and Social Media StrategistFreelance
May 2013London, United KingdomFreelance
Planning, developing and executing social media campaign strategy for brands such as Honey Hunter UK, Kodak and Mizuno. Copywriting and consultancy for Imperial Leisure, Somo Global Ltd, Walker Media and DC Storm. Sub-editing for Sapient Nitro. Features for The Guardian, The Pool and Londonist. Specialising in tone of voice for brands and organisations and project managing editorial projects.
Senior Digital Project ManagerChannel 4
Oct 2009 - Oct 2012London, United KingdomFull Time
Working with the commercial area of C4 Interactive to oversee the design, build, and testing of online integrated ad campaigns for all areas of C4.com, and advising on campaign copywriting in alignment with C4 branding policies.

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Skills

• Copywriting
• Editing
• Writing
• Sub-editing
• Journalism
• Project Manageent
• Social Meda Strategy
• Blogs
• Digital Media
• Online Advertising

Education

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CPD Social Media ManagementDigital Mums
Jun 2016 - Dec 2016London, United Kingdom
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Diploma In Magazine JournalismUniversity of South Wales, Cardiff
Sep 1997 - Jun 1998Cardiff, United Kingdom

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