CRAZY OVER BIC

People go crazy over the strangest things. They freak out when they simply love something. You can be crazy about a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy about BIC lighters.

CAMPAIGN PRE-LAUNCH
Before launching the campaign, we invited people to tell us what they were crazy about, and we surprised them by sending a gift box of goodies related to their obsession.
+ 100 CONSUMERS WERE SURPRISED!

LAUNCH CAMPAIGN


For the launch of the campaign, we then gave consumers the chance to be crazy about BIC lighters by allowing them to create their own designs on the BIC website. Ads ran across Youtube Masthead, Google Display, Facebook and sampling activations ran at 20 colleges of design and architecture.
RESPONSIVE DRAWING BOARD
+ 35K DESIGNS WERE CREATED BY CONSUMERS

Team Credits

“RØMS” Rômulo Gomes

  • Art Director and Visual Designer
  •  

Companies

  • U

    Umbrella Hotshop

    Skills

    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Like what you see? Be the first to leave a comment for “RØMS” Rômulo!

    Add comment
    “RØMS” Rômulo Gomes
    Art Director and Visual Designer