About me

I am a senior creative leader with 20 years of experience in creative communications, working with big brands such as Coca-Cola, Pepsico, BIC, Citibank, Volkswagen, Fiat, Microsoft, Sanofi-Avent, Royal Caribbean and Pernod Ricard. My focus is to connect with both hearts and minds to create strong relationships between people and brands. I like to mix different disciplines and visual languages to create eye-catching designs and fully integrated communication campaigns. Teamwork is the keyword of my creative leadership.

PostsProjectsExperienceTeam

Projects

• 4

  CRAZY OVER BICPeople go crazy over the strangest things. They freak out when they simply love something. You can be crazy about a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy about BIC lighters.
• dART • by numbersART by numbers CPA Australia is one of the world's largest global accounting bodies and the effective management of data is critical to their success. At the end of a full year of advertising activity, we developed a creative data visualisation demonstrating the importance of the campaign data in a way that reflects unconventional art and movement.
• Blue is the New BlackBranded campaign to promote Blue 449 for FairFax media. My role: Concept / 3D / Illustration / Art Direction

Work history

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Lead CreativeBlue 449
Jan 2016Sydney, AustraliaFull Time
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Head of CreativeUmbrella Hotshop
Jun 2009 - May 2015São Paulo, BrazilFull Time

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Skills

• Concept Ideas
• Art Direction
• Motion
• 3D Artwork
• Visual Design
• Experience Design
• UX Design
• Mobile
• Digital Strategy
• Creative Leadership

Education

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Advertising SpecialistESPM
Jan 2001 - Oct 2002Brazil
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Advertising and MarketingUniversity Paulist UNIP
Jan 1997 - Dec 2001São Paulo, Brazil

Awards

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El Ojo Ibero America FinalistEverMedia
Rewrite Ad for BIC Latam
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El Ojo Ibero America BronzeEverMedia
What matters to you campaign for BIC

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