Cream Collective Brief Entry

I'm excited to have entered The Cream Collective, competition part of The Talent Business and in partnership with Campaign Magazine and Creature London. The competition was to submit an idea for a brief with a campaign for a brand or charity to 'turn new hope into action' stemming from the Covid-19 pandemic to emphasise hope in our attitudes, actions. I decided to enter solo and focus on creating an above the line campaign idea for Coca Cola titled: Smile with Coke -Don’t Let Covid-19 Steal Your Smile. My campaign idea for the brief is to utilising outdoor digital bus stop displays and Tik Tock platform with a Tik Tock video for the smile with coke campaign ft Megan Trainers 'Better When I'm Dancin' soundtrack. I had decided to focus on smiling as I haven't seen many smiles and I feel that being optimistic during this pandemic is essential to our mental health and moving forward.