CREATE & CULTIVATE | A Celebration of Women in the Cannabis Industry

THE SITUATION Create & Cultivate and MISSBISH are both digital media brands celebrating and empowering women on the rise, so when the opportunity arose to collaborate, it was a no-brainer 一 the two brands had great synergy and similar readerships. The idea of a ‘women in cannabis’ content series was intriguing. Cannabis had recently been legalised in several states in America, leading to an industry boom; and a relatively large number of women were at the helm of this ‘new’ industry. THE SOLUTION MISSBISH had experience writing about cannabis, but the topic was novel for Create & Cultivate. This collaborative series offered the perfect opening for C&C to shine light on an industry with an important executive female footprint. Over one month, we interviewed 3 leading women in the cannabis industry, and dubbed it 'cannabis month'. The series, coined 'Green Queens', culminated in a digital roundtable discussion allowing the women in the series to engage directly with readers of both MISSBISH and Create & Cultivate. https://www.hellolabcollective.com/work/create-cultivate-x-missbish