Creating a brand identity with a human touch for an Investment house

I was approached by Whiteoaks Capital, an investment firm based in Bristol, to work on their brand identity design and collateral. Whiteoaks invest in a number of different companies interested in social impact. This helped shaped the direction of the branding, along with the personality and tone of the company. A 'Personal Touch' was the route that seemed to chime most with the company, it reflected their values and personality. They weren't merely interested in return on investment but genuinely wanted to invest in companies with social impact.