Brief: How can we, as designers, visualize transparency for the consumer so they can do something with it (condense all the data)? What can the consumer do with this new information?
Aim of Project: Communication Strategy - when communicating sustainable fashion
MEETING CONSUMER WHERE THEY ARE - I truly believe that Sustainabiltiy in Fashion have so far been extremely segmented and stereotyped in many different ways, communication is definitely one of them. When having to communicate so much information, in so much depth, it is very easy to loose the interest of the consumer - especially when the purchase is a fashion one! We have so far communicated it in a very obvious way, one which is mostly directed to those who are already sustainably oriented perhaps. What I want to achieve, however, is the ability to attract consumers through from exactly wehre they are in the fashion spectrum.