Tammy Fenech Sustainable Brand & Business Development

Projects

2
Mood Boards
Creating a NarrativeBrief: How can we, as designers, visualize transparency for the consumer so they can do something with it (condense all the data)? What can the consumer do with this new information? Aim of Project: Communication Strategy - when communicating sustainable fashion MEETING CONSUMER WHERE THEY ARE - I truly believe that Sustainabiltiy in Fashion have so far been extremely segmented and stereotyped in many different ways, communication is definitely one of them. When having to communicate so much information, in so much depth, it is very easy to loose the interest of the consumer - especially when the purchase is a fashion one! We have so far communicated it in a very obvious way, one which is mostly directed to those who are already sustainably oriented perhaps. What I want to achieve, however, is the ability to attract consumers through from exactly wehre they are in the fashion spectrum.
1
Circular Design Strategies - Case Study for AdidasPlease get in touch for full report access
The Current Fashion Industry & why it is Crucial to transition into a Circular EconomyPlease get in touch for full paper publication
Ethical Production & TransparencyHow can we promote transparency through our brands - to help enage consumers in their purchases, adding value to the end results.
Event Decorations

Work history

Quality ControlPeople Tree

Mar 2016London, United KingdomInternship

Customer CareWool and the Gang

Oct 2015 - Apr 2016London, United KingdomFull Time

Skills

Education

(MA) Sustainability in Fashion AMD Berlin

May 2017Berlin, Germany

a 2 year master programme focusing on redesigning the fashion model - focusing on social and environmental aspects equally

Fashion Design & InnovationLeeds College of Art

Sep 2010 - Apr 2013Leeds, United Kingdom

A pathway in Fashion Design that also heavily focused on branding and fashion image -