Creating structural change: why I'm joining M&C Saatchi as head of culture and inclusion

  • Sereena Abbassi
Internal diversity and inclusion roles are fundamental to driving meaningful change, writes the founder of All Here.
The Creative Hackathon, which launched last week in partnership with The Mill, aims to promote diversity and inclusion in the creative industries by bringing young people who would never have considered a career in advertising the opportunity to work on a live brief. 
At our first Hackathon we were all blown away by the standard of work produced. Though here underlies the problematic truth about our industry: that the positions that we are in are just as much about access to opportunity as they are about talent; our industry is one where nepotism is rife. My experience underlined my belief that diverse teams produce better work.
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