Creative and Marketing copywriting for Roald Dahl's My Messy Adventure

  • Nicola Slavin
  • Patrick Smyth
  • Hannah van Bruggen

In summer 2015, Persil launched the world’s first interactive downloadable Roald Dahl story, inviting children and their parents to take their tablets and smart phones outside and get messy having fun with Roald Dahl characters. I worked with Persil’s team and internal colleagues to create the three downloadable story options, as well as on the integrated marketing campaign. This project won the Content Marketing Award in Brand Republic's 2016 Digital Awards and the Best Licensed Marketing Communication Award in the 2016 UK Licensing Awards.

Project Tags


  • Golin logo


    • Marketing & PR
  • Unilever logo


    • Education & Research
  • The Roald Dahl Story Company Ltd logo

    The Roald Dahl Story Company Ltd

    • Publishing