Nicola Slavin

Copywriter and Digital Marketer

Mid Level
London, United Kingdom
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About me

I am an experienced, professional, CIM-qualified and award-winning freelance Copywriter and Digital Marketer. Clients include J.K. Rowling's Pottermore, Penguin Random House, Wonderbly (formerly Lost My Name), eye care charity Orbis, entertainment and lifestyle PR agency License To PR, property developers Argent and agencies TMW, Wunderman, Distinctly, Push and BookMachine Works.

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  • Marketing
  • Copywriting
  • Digital Marketing
  • Social Media Marketing
  • Writing Web
  • Article Writing
  • Creative Writing
  • Content Writing
  • Marketing Copywriting
  • Creative Copywriting

Companies I’ve worked with

  • The Really Useful Group

    The Really Useful Group

    • Performing Arts
  • Penguin Random House UK

    Penguin Random House UK

    • Publishing
  • The Roald Dahl Story Company Ltd

    The Roald Dahl Story Company Ltd

    • Publishing
  • P


    Work history


    Web Editor and Social Media Manager


    Feb 2019
    • London, United Kingdom
    • Freelance
    • Providing digital marketing campaign management and online editorial services for the UK branch of international eyecare charity Orbis. Overseeing the online campaign for the UK Aid Match funded See My Future appeal.


    Feb 2017
    • London, United Kingdom
    • Freelance
    • Blogging for Penguin Random House Children's (Puffin and Ladybird – ongoing).


    Copywriter and Digital Marketer

    Nicola Slavin Freelance

    Sep 2016
    • London, United Kingdom
    • Freelance
    • I am an experienced, professional, CIM-qualified and award-winning freelance Senior Copywriter and Digital Marketer. I have worked with a number of high-profile brands and agencies, as well as a number of smaller businesses, publishers, authors and start-ups. The kinds of content I have worked on include: - Long-form features and journalism - Creative copywriting projects - Company news and blog posts - Search Engine Optimised copy for company websites and Link Building projects - Press releases - Award entries - Event listings - Product copy - Email newsletters - Social media campaign planning and execution (conceptualising and scheduling campaigns; composing posts, emails and engagement strategies, managing community engagement) - Brand guidelines and tone of voice documents


    Sep 2016 - Mar 2018
    • London, United Kingdom
    • Freelance
    • Copywriting (including UX copy, long-form articles, script writing and creative content) for J.K. Rowling's Pottermore.


    Website and Digital Marketing Manager

    The Roald Dahl Story Company Ltd

    Jun 2012 - Jun 2016
    • London, United Kingdom
    • Full Time
    • As Website and Digital Marketing Manager for the Roald Dahl Story Company (then the Roald Dahl Literary Estate), I looked after all online marketing relating to the copyrights of best-selling author Roald Dahl. This included: - project managing the launch of the current Roald Dahl website - ongoing content creation, editing, analytics reporting and management of the website - the launch of Roald Dahl on Twitter, Facebook, Instagram, Pinterest, Tumblr, YouTube and Popjam - growth, ongoing management and content curation for the Roald Dahl social media channels, reaching a collective audience of nearly 2m - managing the Roald Dahl email database which included growing our email list by 25,000 from June-September 2015 and creating content for nearly 100,000 subscribers on a monthly basis - sole responsibility for sourcing and writing content for all social media channels and email marketing communications - the creation of an integrated content marketing schedule and dedicated tone-of-voice documents for use across all digital channels - writing blog posts for the Roald Dahl website at a minimum of three a week I worked closely with a huge range of partners and agencies across a variety of industries, including the Roald Dahl Museum and Story Centre, Roald Dahl's Marvellous Children's Charity, Endor Productions, Entertainment One, the BBC, Penguin Random House (UK and US), Oxford University Press, Joe Public marketing, Aardman Animations, Persil, McDonalds, Chunk (creators of apps and digital products), Bureau for Visual Affairs (web developers), Open Culture (web developers), Mind Candy, Super Awesome and many more. In 2016, a campaign I worked on whilst at the Roald Dahl Literary Estate - My Messy Adventure, in partnership with Persil - won the Best Licensed Marketing Communication Award in the 2016 UK Licensing Awards and the Content Marketing Award in Brand Republic’s 2016 Digital Awards.


    Jun 2008 - Jun 2012
    • London, United Kingdom
    • Full Time
    • As a copywriter, editor and digital marketer, I looked after 12 websites and co-managed the digital marketing strategy for Andrew Lloyd Webber’s The Really Useful Group. This included creating written and video content for websites such as,, and I was responsible for the initial set up of the company’s social media channels, which after 4 years in the role numbered more than 20 Facebook pages, 6 Twitter accounts, 5 YouTube channels and a growing Google+ presence. I also created monthly e-marketing campaigns, maintained digital marketing strategies and worked with third-party suppliers in terms of ticketing and merchandise.



    Diploma in Digital Marketing, Media and Branding

    CIM | The Chartered Institute of Marketing

    Sep 2013 - Jun 2015
    • London, United Kingdom


    2:1 (BA Hons) English and American Studies with International Study

    University of Nottingham

    Sep 2001 - Jun 2005
    • Nottingham, United Kingdom