About me

I am an experienced, professional, CIM-qualified and award-winning freelance Copywriter and Digital Marketer. Clients include J.K. Rowling's Pottermore, Penguin Random House, Wonderbly (formerly Lost My Name), eye care charity Orbis, entertainment and lifestyle PR agency License To PR, property developers Argent and agencies TMW, Wunderman, Distinctly, Push and BookMachine Works.

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Projects

• 3

  The Hogwarts ExperienceUX copy for the interactive Hogwarts Experience on Pottermore
• Wizarding World Book ClubFeature creation and scriptwriting for Pottermore's year-long Harry Potter read along
• 1

  My Golden TicketCreative and Marketing Copywriting for Wonderbly's 'Charlie and the Chocolate Factory' project, the personalised book 'My Golden Ticket'
• 4

  Feature creation for Penguin Random HouseFrom the best children's bookshops to the top 11 Hey Duggee! books, I've written a lot of features for the children's division of Penguin Random House, Puffin and Ladybird.
• Britain is Great – Department for International TradeCopywriting for the UK Government's Department for International Trade and their international Britain is Great campaign
• Creative and Marketing copywriting for Roald Dahl's My Messy AdventureIn summer 2015, Persil launched the world’s first interactive downloadable Roald Dahl story, inviting children and their parents to take their tablets and smart phones outside and get messy having fun with Roald Dahl characters. I worked with Persil’s team and internal colleagues to create the three downloadable story options, as well as on the integrated marketing campaign. This project won the Content Marketing Award in Brand Republic's 2016 Digital Awards and the Best Licensed Marketing Commu

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Work history

Web Editor and Social Media ManagerOrbis
Feb 2019London, United KingdomFreelance
Providing digital marketing campaign management and online editorial services for the UK branch of international eyecare charity Orbis. Overseeing the online campaign for the UK Aid Match funded See My Future appeal.
CopywriterPenguin Random House UK
Feb 2017London, United KingdomFreelance
Blogging for Penguin Random House Children's (Puffin and Ladybird – ongoing).

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Skills

• Marketing
• Copywriting
• Digital Marketing
• Social Media Marketing
• Writing Web
• Article Writing
• Creative Writing
• Content Writing
• Marketing Copywriting
• Creative Copywriting

Education

C
C
Diploma in Digital Marketing, Media and BrandingCIM | The Chartered Institute of Marketing
Sep 2013 - Jun 2015London, United Kingdom
U
U
2:1 (BA Hons) English and American Studies with International StudyUniversity of Nottingham
Sep 2001 - Jun 2005Nottingham, United Kingdom