This project started by entering the Creative Conscience Competition with the open brief. After deciding to focus my piece on plastic pollution, the one piece turned into a small campaign aimed to reduce the plastic we use. This was accomplished by targeting Tesco's "Food Love Stories" campaign as leading British supermarkets create more than 800,000 tonnes of plastic waste per year. The project adopted the theme of the "Food Love Stories" campaign in an attempt to mislead the viewer.