Creative Designer & Curator

Creative Designer & Curator: Formula 1 Exhibition - My world goes full circle when F1 reach out to the chap who made that sculpture back in 1993... The F1 Exhibition is an official world wide, large capacity touring exhibition about the past, present and future of F1. Locations to date: Madrid, Vienna, Toronto, London. https://f1exhibition.com Tasks include: - Managing all the photographic libraries and individual photographers. I have dealt with enough photographers and agents over the years to know how to negotiate a good deal. Never use a rate card. - Selecting and licensing all the photography. I have a good eye and know what makes something better. - Devising and designing content. What’s interesting to an F1 fanatic is not interesting to a regular visitor - with a diverse demographic everything needs to strike the right balance. - Creating composition decks for various design companies to work from, this was due to the scale and timeframe of the exhibition. Divide and conquer. With a project of this size and with so many venues and territories to consider, it requires a team of creatives to brief and control. - Overseeing and approving the various design companies output. This has to be managed carefully and efficiently to avoid a too many cooks scenario. - Personally undertook the smaller print design work as well as final amendments to the other design companies work. Sometimes it’s quicker / simpler to do things yourself. - Managing the on site installation of the print work and practical snagging. Asking the printer to do it again….and properly this time. - Helping devise and overseeing all social media output for the F1 Exhibition. Creating a clear voice to entice visitors to the show and create a buzz across all digital platforms. - Now that everything has been set up in Europe and a second duplicate North American touring show is about to roll out, my continuing work revolves around tailoring these shows towards ongoing local audiences. As many of the cars and artefacts on display are unique there is also a need to constantly re-curate the show. It’s been a lot of fun and hard work up to this point and I’m ready for a new challenge.