Carrer Summery:
After graduating from Central Saint Martins College of Art, where I gained recognition for creating 3D graffiti and full-sized toy sculptures of an F1 car and dinosaurs, I was recruited by the BBC to succeed Tony Hart as the writer and presenter of the children’s art show SMart. The show’s success led to three spin-off series, live touring shows, magazines, books, and merchandise.
After eight years at the BBC, I shifted to a freelance career in commercial art and design, while also launching my own e-commerce brand, Lucky Seven Caps. During this period, I collaborated with street artist Banksy and, in 2010, held a solo exhibition in Beverly Hills, LA, showcasing 15 full-sized sculptures of my modern-day dinosaurs, which I named Supersaurs.
Back in London in 2012, I partnered with Jamie Oliver to co-create the Dinersaur Diner pop-up in Piccadilly Circus, which remained a hit for nearly seven years. During this time, I expanded the Supersaurs concept into a fictional universe, culminating in a six-book series, The World of Supersaurs, published in 2017 and now available in 13 languages.
As the Supersaurs series develops into a television adaptation, I’ve returned to Formula 1, contributing to the design and curation of their global touring exhibition—bringing my creative journey full circle to the large-scale sculptures that first defined my career at art college.
Projects:
2022 – Present
Creative Designer & Curator – The Formula 1 Exhibition
Reconnected with F1, following my earlier McLaren sculpture, to help curate and design the official world-wide touring exhibition about F1’s past, present, and future. Tasks include:
Managing photographic libraries and working directly with photographers, leveraging years of experience to negotiate optimal deals.
Selecting and licensing photography, ensuring high-quality visuals for the exhibition.
Designing and devising content that resonates with both F1 fans and a broad, diverse audience.
Creating composition decks for various design teams, overseeing their output to ensure consistency and efficiency.
Personally handling smaller print design tasks and making final amendments to ensure quality and timely delivery.
Co-managing the on-site installation process, overseeing print work, and ensuring accurate execution.
Helping shape and manage social media output, establishing a strong digital presence to drive engagement and buzz.
Curating the exhibition for local audiences as it tours internationally, ensuring each venue maintains a fresh and relevant presentation.
Overseeing the creation of a second, duplicate North American touring show, adapting the exhibition to different locations and needs.
2024 – Present
Founder / Designer – Jay’s Caps Ltd.
Returned to the cap business after six years, launching a new company from the ground up.
Named the brand "Jay's Caps," the nickname often used for my previous brand, Lucky Seven Caps.
Partnered with a Portuguese manufacturer with higher standards and traceability.
Designed an exclusive cap style unique to the brand.
Developed a distinctive website featuring photo-realistic animated CGI caps, maintaining full control over the visual presentation.
Secured an investor to support growth and ramp up production in 2025.
This remains a personal side project.
2020 – 2021
Consultant on Pre-teens Music Market – DECCA Records
Contributed to the industry document “Next Generation Consumption Trends and Opportunities”, guiding investments in the music industry.
Focused on the growing pre-school children’s market, leveraging my experience as a parent and knowledge of children’s television.
2019 – 2020
Brand Consultant / Designer – Perfect Moment
Hired by luxury ski wear brand Perfect Moment to oversee their rebrand, inspired by my work with Duotone Snowboards.
Designed a range of skis, apparel, and accessories for the brand.
The Covid-19 pandemic halted the project, and the planned rebrand became obsolete.
2015
Author / Creator – The World of Supersaurs
Created The World of Supersaurs, an alternative reality where dinosaurs coexist with humans.
The concept, which started as a sketch 20 years earlier evolved into a major publishing deal for six novels and potential TV series.
In 2015, Bonnier Zaffre acquired the international publishing rights, while all other rights remained with me.
Supersaurs imprint launched at the 2016 London Book Fair alongside a full-size sculpture of the books menacing Black Dwarf Tyrant.
The first book, Raptors of Paradise, was launched at the Natural History Museum in London.
All six books have been translated into 14 languages and enjoyed worldwide.
The first two books had dedicated apps that brought all the books illustrations to life through augmented reality, something very ambitious and new at the time and gained recognition.
Film rights were optioned to Working Title Films and later to Paramount Animation.
Adapted the series into a screenplay for an eight-part live-action TV series, now with my film agent.
2012 – 2018
Co-founder / Creative Director – Jamie’s Diner
Creative Consultant – Fifteen, Food Revolution, Barbacoa, Jamie Oliver Group
Collaborated with Jamie Oliver on the creation of Jamie’s Diner, a popular ‘pop-up’ restaurant in Piccadilly Circus, London, which lasted 6 years.
Designed all visual elements for the diner, including interior, logos, neon signs, apparel, merchandise, and dinosaur-themed artwork.
The centrepiece of the diner was a full-size Allosaurus sculpture.
Contributed content, murals and artwork for Jamie’s other commercial ventures.
Worked on rebrand and launch a second Jamie’s Diner at Gatwick Airport.
Despite restaurant closures in 2019, Jamie’s Diner was saved but exists now without my input.
2010 – 2015
Founder / Designer – Supersaurs Limited
Formed a company to create or licence the dinosaur-themed artworks.
Partnered with the licensing company To Dry For to create a range of kitchen wear sold in the UK.
Partnered with the licensing company Wild & Wolf to create a range of homeware, sold globally, including to most major Natural History Museums.
After Wild & Wolf closed, developed exclusive merchandise for The Natural History Museum in London.
Designed a limited edition of 500 SKY+ HD 10th anniversary boxes, which sold out on the first day.
Developed content for Blippar bringing my dinosaur illustrations to life with augmented reality.
Designed and sculpted a full-size tyrant dinosaur for book promotion. The structure features an internal metal framework, can be disassembled into sections for easy transport, and is designed to stand upright on two feet when assembled on-site.
2010
Content Creator / Director – Adidas
As part of the sponsorship deal with Adidas for my LA exhibition I created a series of sculptures inspired by their popular Superstar shoe.
My Supersaur Trainersaurus Rex Skulls, were sold in custom wooden Adidas shoe boxes and were officially licensed by Adidas.
Developed and directed promotional adverts for Adidas’ ‘MEGA’ trainers, featuring a CGI breakdancing dinosaur.
2010
Solo Exhibition – When Superstars Ruled The World, Lazarides Gallery, LA
Invited by Banksy’s former manager, Steve Lazarides, to showcase in a pop-up Beverly Hills gallery.
Spent five months in the UK preparing the exhibition, raising sponsorship and sculpting in 3D.
Relocating to a warehouse in LA with a team of 6 assistants to build 15 life-size dinosaur sculptures.
Sourced neon manufactures, bronze casting fabricators, Large format CNC workshop, resin casters and printers.
Worked with local filmmakers and promotions company
The exhibition was the final show in a series curated by Lazarides, alongside solo shows by Jonathan Yeo, David Choe, and a group show featuring artists like JR, Antony Micallef, Vhils, and Conor Harrington.
2008 – 2009
Content Creator – Remedy Productions Ltd., London
Transitioned to content creation to accommodate family life, developing youth-oriented TV content for Channel 4 and E4.
2007
Music Video Art Direction – Hot Chip
Art directed the music video ‘Boy From School’ for Hot Chip, winning Best Art Direction at the CADS Music Vision Awards in 2007.
The concept drew inspiration from creating large-scale artworks with household items during my time on Children’s BBC.
2004 – 2018
Founder / Designer – Lucky Seven Caps Ltd.
Founded Lucky Seven Caps, an online apparel company specialising in trucker caps with embroidered patches, gaining international reach through e-commerce.
Designed my own unique style caps and partnered with an Italian manufacturer for fabrication.
Designed hundreds of patches and partnered with an American embroiderer to make them.
Achieved numerous celebrity endorsement when Madonna frequently wore Lucky Seven Caps in 2005, followed by other high-profile figures.
Converted a truck into a mobile cap store, touring British music festivals for several years.
Official partnership with Mens health charity Movember from 2014 - 2016
Created cast and crew caps for many feature films, theatre productions and touring concerts.
Collaborated with numerous brands creating co branded lines of apparel.
Sold the company in 2018; it is sadly now a very different brand to the one I created.
2002 – 2009
Freelance Creative / Art Director – Sony PlayStation, Levi’s, Adidas, Nike, Spalding, SKY, Olympus, Orange, Abercrombie & Fitch, MTV, Ministry of Sound
Worked across advertising and promotional campaigns as the go-to artist for on-camera drawing, painting, sculpting, and building.
Designed numerous album and single covers for Ministry of Sound.
Collaborated on visuals and stage presence for international band tours and music festivals.
Built a network of industry contacts, leading to many diverse creative and commercial opportunities.
2002 – 2009
Collaborator – Banksy
Sublet my Westbourne Park art studio to an unknown artist from Bristol called Robin who later became known as Banksy.
Assisted on various projects, acting as a lookout during night shifts and helping distribute his "little black books" around London.
Featured in the creation of Banksy’s first screen print, The Rude Copper, based on a photo he took of me wearing a policeman’s helmet.
Credited in Banksy’s 2010 film, Exit Through the Gift Shop.
2000
Designer – Duotone Snowboards
After selling some paintings to the company’s owner I was asked to design a range of snowboards for their 2001 season.
Invented a snowboard carry strap, enabling boards to be carried over the shoulder like a bag.
Wikipedia somehow got this a little muddled and states that I am a ‘snowboard inventor’.
1994 – 2002
Co-Presenter and Writer, SMart – Children’s BBC
Selected to co-present SMart succeeding the legendary television presenter Tony Hart.
Co-wrote and presented the first 8 series alongside Zoe Ball, Mark Speight, Jose d’Arby, and Kirsten O’Brien.
Presented 5 series of the BBC spin-off shows, Smart on the Road and 50 episodes of Smarteenies for preschool audiences.
Contributed to 5 live touring shows, 4 years of SMart magazines, 3 books, and a BBC Worldwide merchandise line.
Created all studio art props, including the iconic “here’s one I made earlier” pieces.
Appeared as a guest presenter on numerous BBC television shows… and worked with Morph.
1994 – Present
Visual Artist / Sculptor – My Studio, London & Oxfordshire
Established and maintained creative studios since graduating from Central Saint Martins.
Held a residency at Great Western Studios, Westbourne Park, London (1994–2009) until it’s demolition.
Relocated to a large warehouse in Oxfordshire, ideal for creating large-scale dinosaur sculptures, located on the site of the first-ever dinosaur bone discovery.
Acting as my own agent since 2011, managing and completing private commissions.
Education:
1990 – 1991
Foundation course – Central Saint Martins College of Art, London
Completed the year long foundation course in all fine art disciplines.
1991 – 1994
BA Hons Fine Art Sculpture – Central Saint Martins College of Art, London
Year 1: Transformed 2D graffiti drawings into large-scale 3D sculptures carved from white Styrofoam and lit with vibrant kaleidoscope of colours.
Year 2: Created a sculpture from a McLaren Formula 1 car driven by Ayrton Senna, dismantling it into a full-size self-assemble ‘Airfix' kit. This work sold at auction in 2011 for €185,000, gaining international recognition.
Year 3: Built anatomically accurate, life-size wooden slot-together dinosaur skeletons inspired by childhood toys.
Each year’s project unintentionally laid the foundation for future career paths in art, design, and creative innovation.
Projects
- Creative Designer & CuratorCreative Designer & Curator – The Formula 1 Exhibition Reconnected with F1, following my earlier McLaren sculpture, to help curate and design the official world-wide touring exhibition about F1’s past, present, and future. Tasks include: Managing photographic libraries and working directly with photographers, leveraging years of experience to negotiate optimal deals. Selecting and licensing photography, ensuring high-quality visuals for the exhibition. Designing and devising content that resonat
- The World of SupersaursAuthor / Creator - The World of Supersaurs - My World Of Supersaurs is an alternative reality where dinosaurs somehow survived and humans evolved alongside them. What started out as a sketch of a cowboy riding a triceratops back at art school ended up as a major worldwide publishing deal to write a series of six novels. The books have now been translated in to 14 languages and will hopefully be a TV series. This continues to be a project which is very close to my heart and which I hope will gro
- Co-founder / Creative Director - Jamie’s Diner, Jamie Oliver GroupBack in the day, Jamie would regularly get me involved with his many projects, something I was always more than happy to take on. The Diner was our collaboration ‘pop up’ restaurant that was so popular it stayed popped up for 6 years. creativereview.co.uk/jamies-dinersaurs
- When Superstars Ruled The World solo exhibition, Lazarides gallery in LA.- In just five months I raised the necessary sponsorship which allowed me to move to a warehouse in LA and build 15 life-size dinosaurs. Have a look at these films to understand the scale of the task and the show I created vimeo.com/user4198447
Work history
Creative Designer & CuratorFormula 1
- United KingdomFull Time
Oversaw all artistic and visual output in the creation of the exhibition.
CreativeJamie Oliver Group
- United KingdomFreelance