Jay Burridge
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Jay Burridge

Creative Director / Artist / WriterUnited Kingdom
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Jay Burridge
Available

Jay Burridge

Creative Director / Artist / WriterUnited Kingdom
About me
Career Overview: After graduating from Central Saint Martins College of Art, where I gained recognition for creating 3D graffiti and full-sized toy sculptures of an F1 car and dinosaurs, I was recruited by the BBC to succeed Tony Hart as the writer and presenter of the children’s art show SMart. The show’s success led to three spin-off series, live touring shows, magazines, books, and merchandise. After eight years at the BBC, I shifted to a freelance career in commercial art and design, while also launching my own e-commerce brand, Lucky Seven Caps. During this period, I worked with many artists, including Banksy and in 2010, held a solo exhibition in Beverly Hills, LA with the Lazarides Gallery. My show, “When Superstars Ruled The World” brought together 15 full-size sculptures of my modern-day dinosaurs as well as artworks in other mediums. Back in London in 2012, I partnered with Jamie Oliver to co-create the Dinersaur Diner pop-up in Piccadilly Circus, which remained a hit for nearly seven years. During this time, I expanded the Supersaurs concept into a fictional universe, culminating in a six-book series, The World of Supersaurs, which was published in 2017 and is now available in 14 languages. While the Supersaurs series is developed for television, I’ve returned to Formula 1, contributing to the design and curation of their global touring exhibition—bringing my creative journey full circle to the large-scale sculptures that first defined my career at art college. I split my time happily between West London and Oxfordshire with my wife, Mel, and our teenage sons, Cash and Carter. Our houses are living museums and galleries, filled with art, inspiration, and wonderful curiosities collected over the course of our vibrant lives. I am also Banksy’s Rude Copper… but that’s another story.
Projects
  • Creative Designer & Curator
    Creative Designer & CuratorHelped to curate and design the official world-wide touring exhibition which explores F1’s past, present and future. My skills were primarily put to use in setting up the initial Madrid exhibition which opened in 2023. Ongoing tasks have focused on adapting the show to new locations and ensuring that the exhibits and artefacts are relevant. Tasks include: Created and presented the F1 Exhibition pitch deck, outlining a global vision to attract support from F1 teams, suppliers, and sponsors. Fost
  • The World of Supersaurs
    The World of SupersaursAuthor / Creator - The World of Supersaurs The World of Supersaurs, an alternative reality where dinosaurs coexist with humans. The concept, which started as a sketch 20 years earlier evolved into a major publishing deal for six novels and potential TV series. After a bidding war Bonnier Zaffre acquired the international publishing rights in 2015 and to date all six books have been translated into 14 languages and are enjoyed worldwide. The first two books also had dedicated apps that brought al
  • Co-founder / Creative Director - Jamie’s Diner, Jamie Oliver Group
    Co-founder / Creative Director - Jamie’s Diner, Jamie Oliver GroupCollaborated with Jamie Oliver on the creation of his ‘pop-up’ restaurant in Piccadilly Circus, London, which lasted 6 years. Designed all visual elements for the Diner, including interior, logos, neon signs, apparel, merchandise, and dinosaur-themed artwork. Also contributed content, murals and artwork for a number of Jamie’s other commercial ventures. Worked on the rebrand and launch of a second Jamie’s Diner at Gatwick Airport. Despite group restaurant closures in 2019, Jamie’s Diner was save
  • When Superstars Ruled The World solo exhibition, Lazarides gallery in LA.
    When Superstars Ruled The World solo exhibition, Lazarides gallery in LA.Invited by Steve Lazarides, former manager of Banksy, to showcase at his pop-up gallery in Beverly Hills. After spending five months in the UK securing sponsorship and preparing the exhibition, I relocated to a large studio in Los Angeles. There, I led a team of five assistants to create 15 life-size dinosaur sculptures. The dinosaurs were primarily built using a steel armature, covered in lightweight expanded foam and hand-carved for detail. A custom packing tape skin was then applied to give t
  • Brand Consultant / Designer - Perfect Moment
    Brand Consultant / Designer - Perfect MomentHired by luxury ski wear brand Perfect Moment to oversee their rebrand, inspired by my work with Duotone Snowboards. Designed a range of skis, apparel, and accessories for the brand. The Covid-19 pandemic halted the project, and the planned rebrand became obsolete.
  • Music video / art direction : Hot Chip
    Music video / art direction : Hot ChipArt directed the music video ‘Boy From School’ for Hot Chip, winning Best Art Direction at the CADS Music Vision Awards in 2007. The concept drew inspiration from creating large-scale artworks with household items during my time on Children’s BBC. youtube.com/watch?v=BK2CuSQHNMs
Work history
    Formula 1 logo
    Formula 1 logo
    Creative Designer & CuratorFormula 1
     - United KingdomFull Time
    Oversaw all artistic and visual output in the creation of the exhibition.
    Jamie Oliver Group logo
    Jamie Oliver Group logo
    CreativeJamie Oliver Group
     - United KingdomFreelance
Education
    C
    C
    BA (Hons) Fine Art: SculptureCentral Saint Martins College of Art & Design, London
    London, United Kingdom
    Year 1: Developed a deep fascination with the intersection of 2D and 3D. Transformed my childhood graffiti sketches into large-scale sculptures, carved from white Styrofoam and illuminated with vibrant, kaleidoscopic lighting. Year 2: Shifted focus to exploring the impact of scale—experimenting with the collision of small, life-size, and oversized forms. Created a sculpture based on a McLaren Formula 1 car driven by Ayrton Senna, deconstructing it into a full-size, self-assemble ‘Airfix’ style kit. This piece was later auctioned in 2011 for €185,000, gaining significant international recognition. Year 3: Merged my previous years’ explorations with a long-standing childhood passion for dinosaurs. Designed and built anatomically accurate, life-size wooden dinosaur skeletons, inspired by classic slot-together toys. Each year’s project organically laid the foundation for a career that would span art, design, and creative innovation. The recurring themes of graffiti, Formula 1, dinosaurs, and childhood would continue to shape my work throughout my professional journey.