Creative Direction for Advertising
This portfolio is my individual work in response to three creative briefs: Charity, Oral-B, and the Funeral Industry. Each brief demonstrates my ability to apply creative strategies and techniques, resulting in compelling visual executions that align with the respective value propositions (VP) and target audiences (TA) with respect to chosen media vehicle such as Out-of-Home (OOH) or Ambient ad campaign.
This portfolio showcases a series of campaigns developed in response to three distinct creative briefs: a charity organization, Oral B' and a career in the funeral industry. These three creative briefs demonstrate a comprehensive approach to campaign development, showcasing skills in research, strategy, design, and execution.