About me

As a creative with Master's degree in Advertising, specializing in creative direction and visual communication. My academic background, combined with practical experience, has equipped me with the skills to develop compelling advertising campaigns. My experience from internships and freelance projects included working for small to medium sized clients where I successfully managed design projects and developed advertising strategies that achieved significant results. I have a keen interest in production roles, having assisted in organizing shoots, managing equipment, and coordinating with talent and crew members. As I approach the completion of my Master’s degree, I am eager to apply my skills and knowledge in real-world settings, particularly in creative design and production roles.

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Projects

• Creative Direction for AdvertisingThis portfolio is my individual work in response to three creative briefs: Charity, Oral-B, and the Funeral Industry. Each brief demonstrates my ability to apply creative strategies and techniques, resulting in compelling visual executions that align with the respective value propositions (VP) and target audiences (TA) with respect to chosen media vehicle such as Out-of-Home (OOH) or Ambient ad campaign.
• BrandingGroup Project- It was a part of major assignment where the brief was to redesign a product/brand that existed before and the challenge was to relaunch for the same based upon the new findings and research through any chosen media vehicle- OOH, Digital/ Radio or Print
• Advertising Creative StrategyIndividual Project- To work on any existing brand/ hypothetical and to create digital, print ads and a TVC for social media. I worked on a hypothetical brand for a Travel Kit- "Smoothn'Tour" where I designed a logo, creatives for social media that included product photography, short TVC to depict the overall usage for travelling.

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Work history

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Junior Creative PlacementStudio Global
Jun 2024 - Jun 2024Bournemouth, United KingdomInternship
Assisted in the delivery of creative for online and offline projects. Supported the creative team to help drive the creative output forward. Worked across all creative software including Adobe Creative Suite.
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Brand Identity DesignerSelf Employed
Jan 2022 - Dec 2022Bournemouth, United KingdomFreelance
Developed unique logos and visual identity for multiple clients, enhancing their brand image and visibility on social media platforms. Managed multiple projects and ensured the delivery of high-quality design assets on time by incorporating client feedback to achieve the consistency across all marketing channels.

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Skills

• Creative
• Social Media Advertising
• Content Management
• Copywriting
• Project Management
• Graphic Design
• Video Editing
• Client Communications
• Camera Assisting
• Creative Direction

Education

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Master's Degree : Digital AdvertisingBournemouth University
Jan 2023 - Apr 2024Bournemouth, United Kingdom

Awards

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Graduate Skills AwardBournemouth University
Certificate of appreciation in achieving an extra curricular/ personal milestone award for 'Graduate Skills Program'