Creative Review x Gem D'Souza
To mark five decades of Smiley, Creative Review commissioned Studio PI artist, Gem D'Souza to explore how brands can build an emotional connection.
The brief: Create concept brands from the past five decades, using Smiley assets to add emotional intelligence to a creative campaign for that brand.
The collection includes work by Freida Ruh (Sunny Sounds: 1980s), Daryl Rainbow (Da Bomb: 1990s), Harriet Noble (Bye Bye Bugaboo: 2000s) and Gem D'Souza (Happiness Delivered: 2010s)
Read the full article on Smiley’s iconic heritage here.
Project Tags
Companies
Creative Review
- Design
The Smiley Company
- Design
