Creative Review x Gem D'Souza

  • Studio PI

To mark five decades of Smiley, Creative Review commissioned Studio PI artist, Gem D'Souza to explore how brands can build an emotional connection.

The brief: Create concept brands from the past five decades, using Smiley assets to add emotional intelligence to a creative campaign for that brand. The collection includes work by Freida Ruh (Sunny Sounds: 1980s), Daryl Rainbow (Da Bomb: 1990s), Harriet Noble (Bye Bye Bugaboo: 2000s) and Gem D'Souza  (Happiness Delivered: 2010s)  Read the full article on Smiley’s iconic heritage here.