ONDD Group – Belgium’s leading overseas credit export insurance was opening up to new markets. ONDD needed to create a strong masterbrand able to federate a flexible number and array of businesses and brands across multiple markets. The articulation of ONDD business had to be transformed into a clear brand architecture and in a visual expression that defines its market position in each country ONDD was targeting.
The new name and brand identity Credendo Group was unveiled in the context of what constitutes one of our truly unique launch achievements – in the presence of His Majesty the King of Belgians and 445 guests between customers and brokers. For the identity we were inspired by group’s sartorial approach, which contrasts the policies of Credendo Group’s main competitors. Combining the use of warm and unexplored colours the subtly metamorphic logotype positions Credendo as a boutique that turns uncertainties into opportunities.