For my final major project at university I seeked out to answer the below question, and through extensive research and development I devised an entire new communication strategy for size? for women, which resulted in me getting a 1st class degree.
For the youth of 2016, how far does the use of technology and social networking sites such as Instagram influence their commitment to the streetwear and sneaker industry? In particular how could the growing number of retailers offering women only streetwear and sneaker stores better engage with the female streetwear market?
Concept, styling and creative direction: Louise Davidson
Photography: Elspeth Van Der Hole
Hair and makeup: Georgia Wood