Louise Davidson
Available

Louise Davidson

Senior Marketing Campaigns ExecutiveLondon, United Kingdom
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Louise Davidson
Available

Louise Davidson

Senior Marketing Campaigns ExecutiveLondon, United Kingdom
About me
With over six years experience in creative direction, online styling, marketing and PR, combined with my professional diploma in digital marketing and my first class degree in Fashion PR, I have developed an excellent eye for detail due to the heavy demands of campaigns and on-going research.
Projects
  • Schuh Collections Photoshoot
    Schuh Collections Photoshoot
  • Crepe City & size? for women
    Crepe City & size? for womenFor my final major project at university I seeked out to answer the below question, and through extensive research and development I devised an entire new communication strategy for size? for women, which resulted in me getting a 1st class degree. For the youth of 2016, how far does the use of technology and social networking sites such as Instagram influence their commitment to the streetwear and sneaker industry? In particular how could the growing number of retailers offering women only stre
Work history
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    Global Marketing ExecutiveMii Cosmetics [Salon & Spa Exclusive Makeup]
    London, United KingdomFull Time
    Own and implement the annual marketing calendar and guide social media strategy accordingly to ensure a seamless multi-channel approach Oversee and maintain all online marketing including, website content, email newsletters and social media. Review and share key learning’s Act as the lead point of contact and manage external relationships with social media/PR agency, photographers, makeup trainers and distributors At the forefront of reviewing the brands success of launches and campaigns via regular team meetings Creatively direct photoshoots and ensure all imagery is aligned with the wider marketing objectives whilst bringing the brand to life Work closely with design to ensure all POS materials and campaign imagery is aligned with the wider marketing strategy whilst managing budgets and extremely tight deadlines Manage all large product launches from concept all the way through to completion including pricing and buy-in options for salons, the big idea, photoshoots, merchandising and all marketing collateral Liaise with production agencies (point of sale packaging) to deliver all projects on time and within budget
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    L
    Digital Marketing ExecutiveLily England [Vegan Beauty Brand]
     - Brighton, United KingdomFreelance
    Developing and implementing the communication strategy Coordinate content plans, creative and deadlines including emails, blogs and social media as well as writing all product descriptions Building relationships with influencers and bloggers including identifying and gifting influencers and maintaining the influencer database Managing the creative assets on the website Measuring and reporting on weekly & monthly marketing results PR - pitching stories, writing press releases and sending out samples Supervising interns and other members of the marketing team Launching products across UK, Europe and the US via Amazon New product development & liaising with UK & Chinese manufacturers
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Skills
  • Digital Marketing
  • Marketing
  • Photography
  • Email Marketing
  • Social Media
  • Product Launch
  • POS
  • Branding
  • PR
  • Styling
Education
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    S
    BA (Hons) Fashion with Public Relations: 1stSouthampton Solent University
     - Southampton, United Kingdom
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    T
    Professional Diploma in Digital MarketingThe Institute of Direct & Digital Marketing (IDM)
     - London, United Kingdom
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