CRISTINA – AN IDENTITY FOR A WOMENSWEAR BOUTIQUE

I was asked to design the branding for a new womenswear boutique, to be named after the owner’s grandmother, Christina. Upon developing the logo, it became apparent that dropping the H from the name made it much more aesthetically pleasing and so cristina was born. On presenting to the owner, she was thrilled – it turned out that her grandmother often preferred to spell her name that way too, thinking along the same lines.