A designer and brand guardian, I create and nurture brands in a considered way, with experience in the retail, lifestyle, fashion, beauty and travel sectors.
Roles in small agencies and in-house for major labels have given me skills in strategic and conceptual thinking, design, art direction and copywriting through to artwork and production.
I’ve done this for years, for clients such as Topshop, Peroni Italy, The Body Shop, Umbro, Tommy Hilfiger Denim, The Co-operative and Denon & Marantz.
Projects
- BRANDING FOR AN EVENTS COMPANYCOPPER BOTTOMED EVENTS – BRANDING FOR A SOUTH AFRICAN EVENTS COMPANY Copper Bottomed Events is a full-service event planning company based in Johannesburg. They create and curate memorable experiences for busy individuals and corporates, bringing people's vision to life and leaving a lasting impression on their guests. Known to friends and clients as Marvellous Marita, the owner set up and named the company after getting outstanding reviews for her events being thoroughly reliable and certain n
- CRISTINA – AN IDENTITY FOR A WOMENSWEAR BOUTIQUEI was asked to design the branding for a new womenswear boutique, to be named after the owner’s grandmother, Christina. Upon developing the logo, it became apparent that dropping the H from the name made it much more aesthetically pleasing and so cristina was born. On presenting to the owner, she was thrilled – it turned out that her grandmother often preferred to spell her name that way too, thinking along the same lines.
- TOPSHOP – FREELANCE SERVICES FOR THE BRITISH FASHION RETAILERI regularly worked with the Topshop retail graphics team on a whole range of projects – global in-store graphics and signage, new store openings, bus and tram wraps, as well as unique projects including The Fashion Book launch and Topshop x Kate Moss.
- MIGHTY GIRLS – BRANDING FOR A GIRL-EMPOWERING COMMUNITY INTEREST GROUPThis incredible community group help girls discover their strengths, explore new opportunities, and tap into their inner mighty girl. They design and deliver creative workshops that cater to the interests and needs of girls and young women, along subjects such as body positive art, self defence, digital skills, sustainable fashion and musical events. They came to me for a refresh of the brand, which the steering group of girls aged 8-15 worked on at start up. They loved their existing green st
- PERONI ITALY – GLOBAL ADVERTISING CAMPAIGNDesign work produced at The Bank advertising agency. I joined at a crucial time just after the photoshoot had been returned. 1500+ images needed editing and comping together for full retouch, then applied to ATL advertisements for UK and international markets. Followed by producing the global campaign guidelines document and production toolkit.
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Work history
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Freelance Graphic DesignerFreelance
Bath, United KingdomFreelance
Skills
- Print Design
- Design/art Direction/creative/concepts/idea
- Art Direction
- Creating Moodboards
- Client Facing
- Artwork
- Graphic Design
- Sourcing Suppliers
- Artist Sourcing
- Retouch
Education
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BA(Hons) , Graphic DesignLiverpool School of Art LJMU
- Liverpool, United Kingdom