MIGHTY GIRLS – BRANDING FOR A GIRL-EMPOWERING COMMUNITY INTEREST GROUP

This incredible community group help girls discover their strengths, explore new opportunities, and tap into their inner mighty girl. They design and deliver creative workshops that cater to the interests and needs of girls and young women, along subjects such as body positive art, self defence, digital skills, sustainable fashion and musical events. They came to me for a refresh of the brand, which the steering group of girls aged 8-15 worked on at start up. They loved their existing green star and didn't want to lose it, so I softened its edges, and added subtly curved text on the circle to create a more user friendly logo. With a new expanded colour palette, the options are there to mix and match and brighten up the brand throughout their social media, workshop packs and merchandise. SCOPE: LOGO DESIGN, BRANDING, SOCIAL MEDIA POSTS AND TEMPLATES, MERCHANDISE