CRM strategy and campaign creation for e-commerce fashion brand

This US-based brand is in the process of growing its email audience. After running a brand analysis, I created a content calendar and campaign copy to drive sales, brand awareness, and increase subscriber engagement. Since my collaboration with this brand, the open rate and click rate have increased. The brand boasts a 9% higher OR than similar brands of its size in e-commerce. It has a 2.6% higher click rate than similar brands of its size in e-commerce.