About me
I'm a strategic brand marketing and communications leader and content specialist. With over a decade of experience in global brand marketing and tech, I've had the privilege of driving growth and engagement for diverse companies, from tech unicorns to innovative startups.
My expertise includes:
• Developing impactful brand communication strategies
• Creating compelling multi-channel content
• Managing large-scale campaigns with measurable results
• Leading cross-functional teams and optimizing budgets
Some key achievements:
• Increased brand awareness by 25% and social engagement by 40% for a biotech startup
• Led content strategy for 2M+ subscribers at a leading tech unicorn
• Managed campaigns reaching 170M+ audience with 150M+ engagements
• Effectively managed €1.2M OPEX/advertising budget, driving significant business growth
Fluent in English and German (C2), I specialize in crafting narratives that resonate across cultures. I thrive in fast-paced environments and enjoy collaborating with diverse teams to deliver exceptional results.
Proficient in various marketing tools including CRM systems, CMS platforms, design tools, and data analytics software.
✨ Open to remote opportunities in brand marketing, communications, and content leadership roles. Let's connect and explore how we can create impact together. ✨
Projects
- Revamping The Shift's Website Copy for Clarity & ConnectionI transformed The Shift's website copy, prioritizing readability and customer focus. Jargon got the boot, replaced by clear and concise language for a smooth user experience. The content now speaks directly to potential clients' needs, showcasing how The Shift's services directly benefit them. I paid special attention to potential client's hopes and fears, and made sure that the copy addressed potential pain points to inspire confidence in the Shift's services. Lastly, I ensured calls to action
- Blog content for user experience analytics for mobile companyI researched and wrote top-funnel pieces for UXCam, a market leader in mobile experience analytics. The goal of these pieces is to position UXCam as an authority in app analytics and create learning paths to relevant content pages on their company blog. These pieces are geared toward product managers, engineers, and marketing professionals in the tech industry.
- Rebrand for ArkeonI worked with Austrian biotech startup, Arkeon, in 2021-22 on their rebrand. In the beginning, I worked closely with the founders and a core creative team to understand the brand's motivations. From there, I created detailed brand messaging and guidelines, alongside a complete website overhaul. This included: - Brand messaging guidelines (manifesto, brand story, behaviors) - Tone of voice guidelines - Product, tech, team, and FAQ blogs
- Digital brochure for people operations consulting firmWorkforce Buddy offers bespoke people operations services to companies looking to take their business to the next level. This excerpt of the digital brochure showcases the second page in a series of informational pages sent to prospective clients to let them know more about the service, features, benefits, and founder story.
- SEO landing pages for cloud-based call management software (SaaS)I created 10+ landing pages from October-December 2021 for Aircall, a cloud-based call management solution. These content pieces were both industry and customer-facing and were optimized for SEO to increase organic traffic and provide a better customer experience. By creating valuable content with information that helps customers learn more about the product being offered, they're empowered to make the decision that best suits their business. This establishes Aircall as an authority in the clou
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Work history
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Comms & Content LeadArkeon
Vienna, AustriaFreelance
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Sr Comms Campaign ManagerGetYourGuide
Berlin, GermanyPart Time
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Skills
- Content Strategy
- CRM Strategy
- Data Driven
- Workflow Management
- Editorial Content
- Digital Copywriting
- Social Media
- Editing Proofreading
- Press Releases
- Project Management
Education
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Bachelor of Arts (BA) Rhodes College
- Memphis, United States