Rebrand for Arkeon

I worked with Austrian biotech startup, Arkeon, in 2021-22 on their rebrand. In the beginning, I worked closely with the founders and a core creative team to understand the brand's motivations. From there, I created detailed brand messaging and guidelines, alongside a complete website overhaul. This included: - Brand messaging guidelines (manifesto, brand story, behaviors) - Tone of voice guidelines - Product, tech, team, and FAQ blogs