Cro Cro Land

Naming and brand identity for new multi-stage South London indie music festival, Cro Cro Land, launching in the centre of Croydon, to celebrate the area’s rich musical history. Presented by local cultural site, the Croydonist, the mission was to bring guitar bands back to the birthplace of punk, with a hand picked line-up of the best in indie and alternative music by both established and up-and-coming bands, at the same time as putting gender equality at the heart of the festival, from a balanced bill to a crew where women were fairly represented. More here: https://www.31percentwool.com/branding-crocroland