Julia Woollams is a graphic designer and branding consultant with nearly two decades of industry experience both in the UK and overseas.
She formed 31% Wool – a consultancy combining branding, design and marketing – with Angela Martin to creatively solve problems for clients in interesting and unusual ways, with a firm focus on rationale. The verbal side of a project is as important to her as the visual side – the crossover between design and strategy being paramount.
Making a positive social difference through design is a priority, therefore her key projects are in the cultural, education and not-for-profit sectors.
Julia co-founded, writes and designs for the Croydonist, a cultural blog about Croydon, which promotes all the cool things going on in the south London borough.
When she's not designing or writing she is a guest lecturer on several design courses including Central Saint Martins, Kingston School of Art, Derby University, and Croydon School of Art, is regularly involved in D&AD's educational programmes and volunteers as a support worker for the charity Breast Cancer Care.
Projects credited in
- BugeyeEvolving visual identity for disco-punk band Bugeye. The brand adapts to fit the themes in their music, with each release having its own visual genre. The ‘Is this love’ EP focuses on 80s typographic vernacular, reminiscent of audio and VHS tape packaging from the decade. The ‘Wake Up’ single and associated campaign material evoke the anarchic feel of the 1970s. Bugeye's debut album ‘Ready Steady Bang’ and single releases 'Don't Stop', 'When The Lights Go Out' and 'Blue Fire' tackle sub
- Brick and House of DIYRebrand to unify sister PR organisations – Brick is an independent boutique PR and comms agency specialising in music, media and culture, and House of DIY is Brick’s DIY arm where founder Rachel White helps startups and small businesses, by equipping them with PR, marketing and brand development skills, through coaching, events and consultancy. See more here: https://www.31percentwool.com/branding-brick-house-of-diy
- British LibraryRefreshed creative system for the British Library. In collaboration with Creative Consultant Rob Howsam we worked with the marketing and brand team at the Library to re-establish a more effective system within their existing visual identity. The current identity was created in 2012, and naturally over the last decade the Library’s needs have evolved. Therefore the visual toolkit needed a re-focus to help unify their activities, as well as reflecting their strategic direction about ‘Living Know
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Work history
Branding Consultant and graphic designer31% Wool
Croydon, United KingdomFreelance
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Co-founder and bloggerCroydonist
Croydon, United KingdomFreelance
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Skills
- Graphic Design
- Branding
Education
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BA Graphic DesignCentral Saint Martins College Of Art and Design
- London, United Kingdom