British Library

Refreshed creative system for the British Library. In collaboration with Creative Consultant Rob Howsam we worked with the marketing and brand team at the Library to re-establish a more effective system within their existing visual identity. The current identity was created in 2012, and naturally over the last decade the Library’s needs have evolved. Therefore the visual toolkit needed a re-focus to help unify their activities, as well as reflecting their strategic direction about ‘Living Knowledge’. See more here: https://www.31percentwool.com/branding-british-library