- UnderPinned guest article ' How to Position Yourself as an Expert in your Field'Creating a niche as a freelancer is a valuable way of standing out from the crowd, building your confidence, and getting seen in all the right places. As a PR expert and trainer, I’ve worked with hundreds of small businesses, each from varied backgrounds, diverse industries, and all with a different message. But their common thread? Hungry, ambitious, freelancers with a story to tell, and a need to be seen. Positioning yourself as an expert in your field is a first step in grounding the cre
- Cro Cro LandBrick London led the charge for the London music festival’s debut, sold-out event in 2019. As well as running a national PR campaign resulting in coverage via London Live, BBC London Radio, and London in Stereo, we also took part in the festival’s mentoring day alongside Lives Not Knives, providing in-sight into PR & marketing for musicians.
- Art LondonI was the account lead on the International PR campaign for London-based fair Art London for three years, between 2008-2010. As well as running the on-site press office for the duration of the event, I ran extensive media campaigns in the run up to the event, resulting in coverage with The Financial Times, The Times, The Observer, The Wall Street Journal, amongst many others.
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Projects credited in
- Top 10 Tips for DIY MusiciansHouse of DIY delivered a workshop at The Rattle, targeted at their community of musicians, artists and creatives. The workshop was titled 'Top 10 Tips for DIY musicians', covering brand building, media outreach and setting goals & targets, and was one of their best attended talks to date.
- Brick and House of DIYRebrand to unify sister PR organisations – Brick is an independent boutique PR and comms agency specialising in music, media and culture, and House of DIY is Brick’s DIY arm where founder Rachel White helps startups and small businesses, by equipping them with PR, marketing and brand development skills, through coaching, events and consultancy. See more here: https://www.31percentwool.com/branding-brick-house-of-diy
- Brand Building
- PR Campaigns
- PR Strategy
- Business Coaching
- Project Management
- Workshop Delivery