About me

💪🏼 Championing independent creatives and brands for almost 20 years as a publicist and communications specialist. 🎨 I've activated comms campaigns for lifestyle brands, from restaurants and gin brands to charities, music festivals, and international art fairs. 🧱 Founded music + arts PR agency, Brick, in 2013, working with major and indie labels, grassroots arts orgs, creative individuals + more ✍🏼 Writer: newsletter on DIY PR and content for the House of DIY website. (Historically: Student Media award-winner, MSN money column, section editor of Platform (NTU), Left Lion, Touch Magazine, UnderPinned and others.) 📣 PR guest lecturer and speaker since 2017, delivering talks and workshops for the University of West London, University of Westminster, General Assembly, The Rattle, UnderPinned, Economy of Hours, The Youth Marketing Academy and others. ⚡️ Founded House of DIY, a platform empowering creatives and small biz owners with the confidence to do their own PR through 1:1 consultancy, workshops and resources. - Consultant and coach

QuestionsProjectsExperienceTeam

• Hi! I would love to hear from you if you offer ad-hoc social media support for small businesses! Please drop me a message if this is you.

Projects

• 40

  UnderPinned guest article ' How to Position Yourself as an Expert in your Field'Creating a niche as a freelancer is a valuable way of standing out from the crowd, building your confidence, and getting seen in all the right places. As a PR expert and trainer, I’ve worked with hundreds of small businesses, each from varied backgrounds, diverse industries, and all with a different message. But their common thread? Hungry, ambitious, freelancers with a story to tell, and a need to be seen. Positioning yourself as an expert in your field is a first step in grounding the cre
• 2

  DIY PR workshop at UnderpinnedThis was workshop is designed for those interested in DIY PR, whether for a small business, start-up, freelancer or simply someone looking to take control of their personal branding.
• 1

  Cro Cro LandBrick London led the charge for the London music festival’s debut, sold-out event in 2019. As well as running a national PR campaign resulting in coverage via London Live, BBC London Radio, and London in Stereo, we also took part in the festival’s mentoring day alongside Lives Not Knives, providing in-sight into PR & marketing for musicians.
• Punch RecordsPR & Consultancy for leading music and arts organisation Punch, leveraging opportunities via PR and overall marketing strategy. We worked across projects including Gallery 37, Welcome to my City and BASS festival.
• Ravensbourne UniversityPR and consultancy campaigns showcasing the university within the creative industries. Through Brick London, I have worked on industry events spanning the annual Degree Show, VRUK & 3D Creative Summit at the BFI.
• Art LondonI was the account lead on the International PR campaign for London-based fair Art London for three years, between 2008-2010. As well as running the on-site press office for the duration of the event, I ran extensive media campaigns in the run up to the event, resulting in coverage with The Financial Times, The Times, The Observer, The Wall Street Journal, amongst many others.

+ View all

Projects credited in

• 1

  Mentoring with Cro Cro Land at Lives Not KnivesHouse of DIY took part in a mentoring day with Croydon music festival Cro Cro Land & charity Lives Not Knives. We delivered 1-2-1 mentoring within a small group of young people, focused on PR & Marketing.
• Top 10 Tips for DIY MusiciansHouse of DIY delivered a workshop at The Rattle, targeted at their community of musicians, artists and creatives. The workshop was titled 'Top 10 Tips for DIY musicians', covering brand building, media outreach and setting goals & targets, and was one of their best attended talks to date.
• Brick and House of DIYRebrand to unify sister PR organisations – Brick is an independent boutique PR and comms agency specialising in music, media and culture, and House of DIY is Brick’s DIY arm where founder Rachel White helps startups and small businesses, by equipping them with PR, marketing and brand development skills, through coaching, events and consultancy. See more here: https://www.31percentwool.com/branding-brick-house-of-diy

Work history

FounderHouse of DIY
Jan 2019London, United KingdomFreelance
EMPOWERING YOU WITH THE CONFIDENCE TO PR YOUR BUSINESS. 1:1 coaching Courses Workshops & events Insights
DirectorBrick London
Apr 2010London, United KingdomFull Time
From music and media to culture and creativity, we build bespoke PR campaigns for indie brands

Skills

• Brand Building
• Marketing
• PR Campaigns
• PR Strategy
• Business Coaching
• Consultancy
• Project Management
• Writing
• Teaching
• Workshop Delivery

Education

N
N
BA (Hons) Media and cultural studies - 2:1 Nottingham Trent
Sep 2003 - Jul 2006Peverell Hall Nottingham Trent U, Clifton Ln, Clifton, Nottingham NG11 8NS, UK

Awards

N
N
NUS Journalism Award - FE PublicationNUS
NUS Journalism prize (as Editor) for Best FE Publication.