Rachel White

Rachel White

PR Consultant, FounderLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Charles Olayinka
Rachel White

Rachel White

PR Consultant, FounderLondon, United Kingdom
About me
- PR company director - Founder at DIY PR platform - House of DIY - Industry expert at University of West London - across PR & Marketing, Advertising, Career Development - Consultant and coach
  • UnderPinned guest article ' How to Position Yourself as an Expert in your Field'
    UnderPinned guest article ' How to Position Yourself as an Expert in your Field'Creating a niche as a freelancer is a valuable way of standing out from the crowd, building your confidence, and getting seen in all the right places. As a PR expert and trainer, I’ve worked with hundreds of small businesses, each from varied backgrounds, diverse industries, and all with a different message. But their common thread? Hungry, ambitious, freelancers with a story to tell, and a need to be seen. Positioning yourself as an expert in your field is a first step in grounding the cre
  • DIY PR workshop at Underpinned
    DIY PR workshop at UnderpinnedThis was workshop is designed for those interested in DIY PR, whether for a small business, start-up, freelancer or simply someone looking to take control of their personal branding.
  • Cro Cro Land
    Cro Cro LandBrick London led the charge for the London music festival’s debut, sold-out event in 2019. As well as running a national PR campaign resulting in coverage via London Live, BBC London Radio, and London in Stereo, we also took part in the festival’s mentoring day alongside Lives Not Knives, providing in-sight into PR & marketing for musicians.
  • Punch Records
    Punch RecordsPR & Consultancy for leading music and arts organisation Punch, leveraging opportunities via PR and overall marketing strategy. We worked across projects including Gallery 37, Welcome to my City and BASS festival.
  • Ravensbourne University
    Ravensbourne UniversityPR and consultancy campaigns showcasing the university within the creative industries. Through Brick London, I have worked on industry events spanning the annual Degree Show, VRUK & 3D Creative Summit at the BFI.
  • Art London
    Art LondonI was the account lead on the International PR campaign for London-based fair Art London for three years, between 2008-2010. As well as running the on-site press office for the duration of the event, I ran extensive media campaigns in the run up to the event, resulting in coverage with The Financial Times, The Times, The Observer, The Wall Street Journal, amongst many others.
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Projects credited in
  • Mentoring with Cro Cro Land at Lives Not Knives
    Mentoring with Cro Cro Land at Lives Not KnivesHouse of DIY took part in a mentoring day with Croydon music festival Cro Cro Land & charity Lives Not Knives. We delivered 1-2-1 mentoring within a small group of young people, focused on PR & Marketing.
  • Top 10 Tips for DIY Musicians
    Top 10 Tips for DIY MusiciansHouse of DIY delivered a workshop at The Rattle, targeted at their community of musicians, artists and creatives. The workshop was titled 'Top 10 Tips for DIY musicians', covering brand building, media outreach and setting goals & targets, and was one of their best attended talks to date.
  • Brick and House of DIY
    Brick and House of DIYRebrand to unify sister PR organisations – Brick is an independent boutique PR and comms agency specialising in music, media and culture, and House of DIY is Brick’s DIY arm where founder Rachel White helps startups and small businesses, by equipping them with PR, marketing and brand development skills, through coaching, events and consultancy. See more here: https://www.31percentwool.com/branding-brick-house-of-diy
Work history
    House of DIY logo
    House of DIY logo
    FounderHouse of DIY
    London, United KingdomFreelance
    EMPOWERING YOU WITH THE CONFIDENCE TO PR YOUR BUSINESS. 1:1 coaching Courses Workshops & events Insights
    Brick London logo
    Brick London logo
    DirectorBrick London
    London, United KingdomFull Time
    From music and media to culture and creativity, we build bespoke PR campaigns for indie brands
  • Brand Building
  • Marketing
  • PR Campaigns
  • PR Strategy
  • Business Coaching
  • Consultancy
  • Project Management
  • Writing
  • Teaching
  • Workshop Delivery
    BA (Hons) Media and cultural studies - 2:1 Nottingham Trent
     - Peverell Hall Nottingham Trent U, Clifton Ln, Clifton, Nottingham NG11 8NS, UK
    NUS Journalism Award - FE PublicationNUS
    NUS Journalism prize (as Editor) for Best FE Publication.