I can help your design agency tell compelling stories, and craft a content strategy to win you new business. My editorial skills also translate beautifully into long-form copywriting for brands. While editor of award-winning graphic design title Computer Arts, I developed an in-depth understanding of how different agencies operate. During my tenure, I launched the Brand Impact Awards - an international prize scheme, for which I remain chair of judges - as well as the UK Studio Rankings, an annual peer reputation survey of the country's top design agencies. I play an active role in the design industry, and am a member of D&AD, 26, ProCopywriters and TypoCircle. As an awards judge, speaker and panel chair, I have worked with events and conferences globally.Locked Pro Plan feature
As editor of leading design title Computer Arts I produced a premium print edition that regularly experimented with innovative special finishes, as well as a multi-award-winning iPad edition packed with exclusive video content. I also oversaw CA's various brand extensions, including the Brand Impact Awards and UK Studio Rankings
Launch editor for new high-end design title, offering insight and inspiration to the global design industry. Worked closely with the commercial team to negotiate high-value sponsorship deals for the Studio Projects – innovative guest-edited sections in which leading studios walk through every stage of their creative process, including in-depth video diaries.
Developed the style, tone and content of the magazine extensively, pursued commercial opportunities including retailer-exclusive cover-mounts and high-value competitions, and successfully engaged with core readers through social networks
Rebranded and re-launched 4Talent’s national magazine as a 200-page bi-annual title, distributed UK-wide through Borders, Zavvi, selected independent outlets, major creative events and media festivals
Led a team of commissioning editors across four editorial hubs in London, Birmingham, Glasgow and Belfast, and exec-produced various projects, including the annual 4Talent Awards