I can help your design agency tell compelling stories, and craft a content strategy to win you new business. My editorial skills also translate beautifully into long-form copywriting for brands.
While editor of award-winning graphic design title Computer Arts, I developed an in-depth understanding of how different agencies operate.
During my tenure, I launched the Brand Impact Awards - an international prize scheme, for which I remain chair of judges - as well as the UK Studio Rankings, an annual peer reputation survey of the country's top design agencies.
I play an active role in the design industry, and am a member of D&AD, 26, ProCopywriters and TypoCircle. As an awards judge, speaker and panel chair, I have worked with events and conferences globally.
Projects
- Delphis Eco brand storyI helped Superunion tell the brand story of eco-friendly cleaning company Delphis Eco. Following a joint briefing with the creative team and the client, I conducted an in-depth interview with Delphis Eco’s passionate, self-confessedly belligerent founder Mark Jankovich. The first section, below, captures the story’s unlikely origins in the world of cut-throat finance – where Jankovich had the epiphany that drove him to drop everything and radically change his career direction. --- It was 200
- Brand Impact AwardsI am chair of judges for the Brand Impact Awards – an annual awards scheme that celebrates the world’s best branding. The awards are judged according to market sector, which gives bold, innovative work in traditionally conservative sectors the chance to shine. I launched the BIAs in 2014 following a major repositioning of the Computer Arts brand, and have since helped grow the event into an unmissable fixture in the design industry calendar. The BIAs’ rich heritage of past winners spans boutiq
- Virgin By DesignI am the author of Virgin By Design, a premium ‘coffee-table’ book celebrating 50 years of the Virgin brand. Collaborating closely with the Virgin Group brand team and the book’s publisher Thames & Hudson, I helped develop a content strategy to appeal to brand designers, creative marketeers and ambitious entrepreneurs. Rather than a chronological retrospective, we agreed it would be more compelling to tell the story thematically, exploring the unique characteristics that make the Virgin brand
Projects credited in
- HRODBrand identity to unify two newly joined departments at the international financial institution, the EBRD. The new department of Human Resources and Organisational Development (shortened to HROD internally) needed a cohesive way of communicating, both to the staff within the Bank, as well as prospective employees and partners externally, in order to be clear about the key role that they play in enabling the Bank’s work. See more here: https://www.31percentwool.com/branding-hrod3
Work history
Editor, Computer ArtsFuture plc
- Bath, United KingdomFull Time
As editor of leading design title Computer Arts I produced a premium print edition that regularly experimented with innovative special finishes, as well as a multi-award-winning iPad edition packed with exclusive video content. I also oversaw CA's various brand extensions, including the Brand Impact Awards and UK Studio Rankings
Editor, Computer Arts CollectionFuture plc
- Bath, United KingdomFull Time
Launch editor for new high-end design title, offering insight and inspiration to the global design industry. Worked closely with the commercial team to negotiate high-value sponsorship deals for the Studio Projects – innovative guest-edited sections in which leading studios walk through every stage of their creative process, including in-depth video diaries.
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Skills
- Brand Writing
- Article Writing
- Content Writing
- Copywriting
- Feature Writing
- Editorial
- Brand Tone
- Journalism
- Brand Storytelling
- Content Strategy
Education
U
U
BA English Language and LiteratureUniversity of Birmingham
- Birmingham, United Kingdom