Content strategist and copywriter for the design industry, experienced design writer and features journalist, and chair of judges for the annual Brand Impact Awards.Locked Pro Plan feature
As editor of leading design title Computer Arts I produced a premium print edition that regularly experimented with innovative special finishes, as well as a multi-award-winning iPad edition packed with exclusive video content. I also oversaw CA's various brand extensions, including the Brand Impact Awards and UK Studio Rankings
Launch editor for new high-end design title, offering insight and inspiration to the global design industry. Worked closely with the commercial team to negotiate high-value sponsorship deals for the Studio Projects – innovative guest-edited sections in which leading studios walk through every stage of their creative process, including in-depth video diaries.
Developed the style, tone and content of the magazine extensively, pursued commercial opportunities including retailer-exclusive cover-mounts and high-value competitions, and successfully engaged with core readers through social networks
Rebranded and re-launched 4Talent’s national magazine as a 200-page bi-annual title, distributed UK-wide through Borders, Zavvi, selected independent outlets, major creative events and media festivals
Led a team of commissioning editors across four editorial hubs in London, Birmingham, Glasgow and Belfast, and exec-produced various projects, including the annual 4Talent Awards