Crown Burgers rebrand

A self-initiated project on a family friendly burger restaurant based in Salt Lake City and Utah. My brief was to rebrand the current Crown Burgers brand and make it more relevant and functional while not losing the current identity and history. My approach was to establishing the core brand attributes of Crown Burgers and make the brand work harder for itself by making it more recognisable and functional. The result was a new and improved brand identity that works harder and smarter, making it recognisable and friendly. This includes all the relevant and consistent brand assets for web and print.