With around 7 years of experience as a strategic graphic designer, managing teams and projects across markets in the UK, Middle East and South Africa, I have a love and personal commitment to my trade, a hunger to always learn and a passion for solving problems.
My background is mainly within the FMCG (Fast moving consumable goods) market, branding and packaging for start-ups, small businesses and Blue chip companies. I love brand identity design and packaging.
I follow a strategic design process that I have developed over the past 6 years, with varied depth of approach, depending on the project.
A traditionalist at heart when it comes to morals and values as well as being outspoken, adventurous and compassionate.
Projects
- Scott's So-Easy faceliftA self-initiated project, redesigning the packaging of a traditional Scottish porridge brand, "Scott's So-Easy". A very iconic Scottish brand since the 1880s. My brief was to redesign or give the current packaging a facelift, while still staying true to the rich history of the brand and product. Approach was to establishing the core brand attributes of Scott's So-Easy through research. Modernising and freshening up the outdated packaging while maintaining the iconic identity of the brand.
- Renigeid Brand Identity developmentRenigeid is a modern/urban start-up fashion or apparel brand in London. Aimed at young to middle-aged females and males looking for trendy and quality threads. The objective of the project was to create the identity of the brand. My approach was to establishing the core brand attributes of Renigeid through collaboration with the client. The brand needed to communicate a feeling of urban quality that spoke to males and females alike. Developing concepts based on the established brand attribut
- Crown Burgers rebrandA self-initiated project on a family friendly burger restaurant based in Salt Lake City and Utah. My brief was to rebrand the current Crown Burgers brand and make it more relevant and functional while not losing the current identity and history. My approach was to establishing the core brand attributes of Crown Burgers and make the brand work harder for itself by making it more recognisable and functional. The result was a new and improved brand identity that works harder and smarter, making
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Work history
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Graphic DesignerEvolve Creative London
London, United KingdomFull Time
Creating concepts and designs for brand identity's and packaging mainly within the personal care and food markets in India, UK and Middle East.
Managing projects, deadlines and delegating work to junior members of the team while providing concept directions and guidance throughout the designs process.
Providing a diplomatic approach to selling our concept and ideas to clients while maintaining our professional point of view.
Leasing with clients, printers and in-house art worker, making sure artwork is set up correctly for print.
Weekly meetings and briefings with Managing Director and creative team.
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Graphic DesignerMundio Mobile Group
- London, United KingdomFull Time
Daily meetings and briefings with marketing and PPC teams.
Creating all design materials, online and offline for various campaigns across the UK and Europe within deadlines. This would range from Landing pages, digital banners too brochures and posters.
Managing and delegating work to a team of 3 designers, quantifying and approving designs making sure designs are inline with brand.
Leasing with printers and developers, making sure artwork is set up correctly for digital and print.
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Skills
- Print Design
- Digital Design
- Time Management
- Strategic Thinking
- Art Direction
- Creative Art Direction
- Management
- Packaging Design
- Brand Design
- Graphic Design