Renigeid Brand Identity development

Renigeid is a modern/urban start-up fashion or apparel brand in London. Aimed at young to middle-aged females and males looking for trendy and quality threads. ​The objective of the project was to create the identity of the brand. My approach was to establishing the core brand attributes of Renigeid through collaboration with the client. The brand needed to communicate a feeling of urban quality that spoke to males and females alike. Developing concepts based on the established brand attributes through the use of specific colour, type, and imagery that collectively represented Renigeid. I have designed the brand identity for Renigeid that best reflects them and their service. This includes the relevant and consistent brand assets for web and print allowing them to launch their brand.