Scott's So-Easy facelift

A self-initiated project, redesigning the packaging of a traditional Scottish porridge brand, "Scott's So-Easy". A very iconic Scottish brand since the 1880s. My brief was to redesign or give the current packaging a facelift, while still staying true to the rich history of the brand and product. Approach was to establishing the core brand attributes of Scott's So-Easy through research. Modernising and freshening up the outdated packaging while maintaining the iconic identity of the brand. The result was a new, fresher and more modern pack design of a traditional Scottish favourite that maintains its identity and rich iconic history.