There isn’t a word in the English language that has as much power or gravity given to it than the word cunt. It’s a word that seems to cut through any sentence, creating verbal, horrid full stop, shocking most of the ears that have heard it. However, the word has evolved to become a term of endearment amongst friends in Australia, and has gained popularity among social groups around the U.K. I wanted to explore the history of the word cunt and to investigate how the same word is used in such vulgar manners and also ways of affection. I wanted to reflect the different ways it is used typographically, bridging the harmful and the endearing nature the word cunt has.
Successfully passed the International Society of Typographic Designers Student Assessment 2018