In 1900 the Bacardí family helped liberate Cuba. So as dusk fell on Cuban Independence day we celebrated freedom by releasing bats across the world.
Logistically for me, this meant finding artists from all over the world to create a video of themselves releasing a bat at dusk – and I had little more than two weeks to do it.
Among the artists was a graffiti artist from Melbourne, a sculpture from Florence, and a ink painter from Japan. Once all the footage was collated, we pieced the clips together to make this video to commemorate Cuban Independence Day.
The total video views on YouTube was 137K, and the organic views through Facebook was just over 75K.
See the video here: https://www.youtube.com/watch?v=RDx42DIsHjU
Agency: Mr. President