Cubitts for Beirut

Following the August 4 explosion in Beirut, Cubitts offered to help raise funds to rebuild the city by printing and selling a cleaning cloth. I offered this artwork I had designed in 2014, entitled A flat tire still rolling. The campaign will be rolled out on various online and instore. I designed a coherent feel for the various platforms, highlighting the bold arabic typography from the artwork as well as the playful elements represented. The oversized cloth is made from organic cotton and will soon be available online and in store. The proceeds of the cloth will be donated to Beit El Baraka, a local charity rebuilding the destroyed capital.