Over the past 10 years,
I got my BA in Graphic Design from the Lebanese American University
I interned in Beirut
I adopted too many cats
I took an illustration course in New York
I interned in Amsterdam
I worked in Beirut
I took a workshop in Seoul
I moved to Paris
I moved back to Beirut and freelanced
I worked in theatre (this started way before 2011)
I moved to London
I started making cool, monthly playlist on Spotify
I interned in London
I finished my MA in Information Experience Design at the Royal College of Art
I worked at Cubitts as their graphic designer.
And now I'm onto the next big thing.
Projects
- Cubitts for BeirutFollowing the August 4 explosion in Beirut, Cubitts offered to help raise funds to rebuild the city by printing and selling a cleaning cloth. I offered this artwork I had designed in 2014, entitled A flat tire still rolling. The campaign will be rolled out on various online and instore. I designed a coherent feel for the various platforms, highlighting the bold arabic typography from the artwork as well as the playful elements represented. The oversized cloth is made from organic cotton and wi
- Cubitts x David ShrigleyEvery 6 months, Cubitts, a London based spectacle making company, releases a cleaning cloth designed by an artist to raise funds for a charity of their choice. In 2019, David Shrigley presented I loved you from the moment I saw you. All proceeds went to Guide Dogs UK. This campaign involved creating various online (newsletter and social media) and in-store assets (window retail for 10 stores). Working on window is always interesting and challenging as you need to adapt the artwork as best as yo
- The Role of technology in storytellingThe Role of technology in storytelling is my Master dissertation. It is in-depth look at the narrative of three Arab political prisoners, Bechara, El-Saadawi, and Al-Khalil; in parallel to that, I present three different case studies of recent interactive storytelling utilising technique that may be applied to these three prisoners. The aesthetic were bold, loosely inspired by newspaper graphics. The primary focus was the text, so the images had to casually and carefully blend in without over
+ Show more
Projects credited in
- SPECTACLES FOR LIFE.Spectacles for Life is a short film documenting Cubitts' Frame Rehab Service. A repair service provided to any Cubitts-wearer in encouragement of repairing not replacing their frames. The film was created to highlight the quality of the spectacles that when cared for properly could be made to outlive us. Handmade spectacles by Cubitts. Art Direction by Christine Serchia. Filmed by Joe Elliot of Creep Productions / Burning Reel. Featuring frame repair by Em-J. Digital design by Noura Andréa Na
- Cubitts × Philip Normal Pride CollaborationWe opened our very first store in Soho back in 2014. Since then, every June, we have enjoyed the Pride month celebrations with our customers and neighbours. This year, of course, we couldn't. But just because we spent June in isolation doesn't mean we can't celebrate Pride this year, which is why we decided to launch a one-off Pride frame this July.1
- Cubitts × David Shrigley OBEIntroducing our tenth artist collaboration, in aid of @guidedogsuk. I loved you from the first moment I saw you is available on our new cleaning cloths, made from recycled plastic bottles, in store and online today. 'Artists make things for people to look at. Spectacles help people to look at things more clearly. The lens cloth helps people to see things clearer still, therefore, this collaboration is a very good thing.' - D. Shrig, 2020"12
Work history
F
F
Graphic DesignFreelance
London, United KingdomFreelance
I have been working as a freelancer for over 4 years now. Most of my clients were in theatre and film. I had the opportunity to create posters, books, flyers, pamphlets.
Graphic DesignerCubitts
- London, United KingdomFull Time
+ Show more
Skills
- Graphic Design
- Arabic Speaking
- Layout Design
- Branding
- Set Building
Education
Information Experience DesignRoyal College of Art
- London, United Kingdom
L
L
Graphic DesignLebanese American University
- Beirut, Lebanon
Awards
S
S
Creative AwardStarpack Student Awards
This was made for the one who travel, who always take food back with them in tupperware which ends up ruining the food. The Mezzas are served on an aluminum plate, that can be heated. It’s placed in a cardboard box that is thick enough to resist shock and temperature change.
One large pack contains 6 connected cardboard boxes. The boxes fold onto one another to save space and be more resistant to shock. They can be detached from one another. There is also a handle on the side to make it deliverable. For this packaging, I have worked on three vegetarians Mezza. I tried give it a feel of craftsmanship. The common colors are natural. Each food is color-coded: There is a play of typography whether it’s the font, the font size or the direction.