Cuervo - Re-Brand

Brand ID refresh for Cuervo tequila using the brand positioning idea of 'The tequila from Tequila'. We created an integrated brand and campaign identity system inspired by the town of Tequila itself. My core task on this project was to conceive, plan and spearhead the creation of an illustrative style and asset library for use alongside photography and editorial, all of which would be used to create branded content for both campaign and non-campaign materials.