Cuervo - Re-Brand

Brand ID refresh for Cuervo tequila using the brand positioning idea of 'The tequila from Tequila'. We created an integrated brand and campaign identity system inspired by the town of Tequila itself. My core task on this project was to conceive, plan and spearhead the creation of an illustrative style and asset library for use alongside photography and editorial, all of which would be used to create branded content for both campaign and non-campaign materials.

Team Credits

Stephen Moynihan

  • Design Director / Illustrator / Graphic Artist

Mike Reid


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Stephen!

Add comment
Design Director / Illustrator / Graphic Artist
Founder and Creative Director at Different Things