What better way to grab the attention of an audience than through food.
Following Britain’s departure from the European Union, covert and overt discrimination have been ever-present, towards cultures that aren’t necessarily British. This campaign aims to challenge Britain’s perceptions of these cultures. With what other way better than food.
Food has always been an important part of culture, ever since there were humans, there was the cooking of food. It brings people together from across the globe and binds them through the sheer multitude of culinary dishes and the happiness from nostalgia.