Cult Denim Project – M.i.h Jeans

  • Toni Din
  • Nicole Kaplan
Art Direction, Curation, Design + Spatial Design.
Celebrating M.i.h Jeans’ 10 year anniversary brought along the Cult Denim Project. A re-release of 10 iconic garments from the brand’s archive. Showcased alongside carefully picked lifestyle brands and artists’ pieces in a one month pop-up in the heart of Soho. Promoted through a campaign shot by Colin Dodgson and styled by Fran Burns, fly-posted around some of London’s busiest quarters.
Objective: To create a space that epitomises everything the M.i.h Jeans lifestyle is about. The London Denim girl’s home. A space that speaks of art and travel, of vintage meets modern - from the literature on display to the scent used.
An eclectic marriage of influential creatives came together to contribute to M.i.h’s first lifestyle pop-up. Combining modern iconic pieces, with vintage classics and custom made and designed retail furniture. Displaying art, florals, publications and much more.
Building the Denim Girl’s shoppable home and forming a strong network of collaborators.


  • M.i.h Jeans logo

    M.i.h Jeans

    • Fashion and Textiles