Toni Din

Brand Consultant / Creative Director

Level
Senior
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-
56 Connections

Projects

About me

Brand Consultant and Creative Director specialising in creative direction + strategy, brand building, identity and editorial design. Over twelve years experience working both agency and in-house in art publishing, advertising and as head of creative for a high-end contemporary fashion brand.

Locked Pro Plan feature

Skills

  • Fashion
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Branding
  • Creative Stragegy

People I’ve worked with

Companies I’ve worked with

  • F

    Freelance

    • M.i.h Jeans

      M.i.h Jeans

      • Fashion and Textiles
    • National Portrait Gallery

      National Portrait Gallery

      • Arts and Culture
    • W

      WTF Creative

      Work history

      Currently

      Brand Consultant / Creative Director

      Toni Din Studio

      Jun 2018
      • London, United Kingdom
      • Freelance
      • Art Direction and consulting on a freelance, project, or contract basis. Expertise in brand building and creation, art direction for imagery and brand, identity and editorial design. Brand and launch campaigns, creative strategies, social media strategy and art direction, brand revival and launches, content creation and storytelling, casting and production, project management, editorial design for print and digital and print production. Industries: Fashion and lifestyle, art and publishing, entertainment. Working with: Independent fashion and lifestyle brands, start-ups and on individual brand creation.

      2018

      Head of Creative / Art Director

      M.i.h Jeans

      Jun 2016 - Jun 2018
      • London, United Kingdom
      • Full Time
      • – Heading up the creative team of in-house graphic designers + producers. – Managing all external creatives. – In charge of the company’s creative + image strategies, alongside the Director of Brand and Design – In charge of the brand’s creative critical path. – Art direction, design, production + casting of all projects (campaigns, brand projects, editorials, lookbooks, events and digital output).

      2016

      Creative Brand Manager

      M.i.h Jeans

      Aug 2014 - Jun 2016
      • London, United Kingdom
      • Full Time
      • – Complete rebrand of M.i.h Jeans in 2015 • Building a creative and image strategy and roster of creative teams. • Implementation of company wide brand guidelines, including packaging, garment labelling, stationery, tone of voice, social media etc • Creative concept of the brand’s spatial identity, installed across department stores such as Selfridges, Liberty, Fenwick and Høyer in Oslo. – Art direction and creative concept of the brand’s 10 year anniversary ‘Cult Denim Project’ including • campaign concept, shot by Colin Dodgson, styled by Fran Burns. • creative concept, design + project management of the brand’s pop up store in Soho. – Managing and implementing all creative output, ranging from lookbooks over press day collateral to mailers.

      2014

      Graphic Designer

      WTF Creative

      Jun 2011 - Aug 2014
      • London, United Kingdom
      • Full Time
      • Designer and key art worker at a boutique advertising agency. Specialising in packaging, branding, B2C advertising, exhibition design and editorial design. Main clients included HBO UK, Warner Bros., National Portrait Gallery and West Ham United. – In charge of accounts such as Roberta Moore Contemporary and the National Portrait Gallery. – Key art worker and designer for all HBO UK and International packaging and advertising campaigns. – Managing projects such as Game of Thrones, Boardwalk Empire and GIRLS.

      2011

      Aug 2008 - Feb 2011
      • London, United Kingdom
      • Full Time
      • In-house publications designer. Projects included the design and artwork of ‘500 Portraits’, press and marketing design for ‘Vanity Fair Portraits’, artwork and marketing design of ‘Victorian & Edwardian Portraits’, ‘Hoppé Portraits: Society, Studio & Street’, ‘Man Ray Portraits’, ‘Lucian Freud: Portraits’, ‘The Queen: Art and Image’ and ‘A Guide to Contemporary Portraits’.

      2014

      Freelance Graphic Designer

      Freelance

      May 2007 - Aug 2014
      • London, United Kingdom
      • Freelance
      • Branding, website, e-mailer/newsletter and print design for a wide array of clients. Other projects included: lookbook and catalogue design, publication design, app design, packaging design, events/exhibition design, photography and image manipulation. An international client base including: 229 The Venue, Roberta Moore Contemporary, Der Tagesspiegel, Hertha Bsc, 37thSTATE, The Society of Young Publishers, Self-Made Hero, CTC Verlag and LUCZA.