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Toni Din

Art Director

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Senior Graphic Designer - Creative Strategist


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About me

Art Director and Senior Graphic Designer with extensive experience in the art, fashion and lifestyle industries. Specialising in art direction, creative strategy, brand building, identity and editorial design. Over ten years experience working both agency and in-house in art publishing, advertising and more recently heading up the creative team at a high-end contemporary fashion brand.

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  • Fashion
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Art Director

M.i.h Jeans

Jun 2016
  • London, United Kingdom
  • Full Time
  • – Heading up the creative team of in-house graphic designers + producers. – Managing all external creatives. – In charge of the company’s creative + image strategies, alongside the Director of Brand and Design – In charge of the brand’s creative critical path. – Art direction, design, production + casting of all projects (campaigns, brand projects, editorials, lookbooks, events and digital output).


Creative Brand Manager

M.i.h Jeans

Aug 2014 - Jun 2016
  • London, United Kingdom
  • Full Time
  • – Complete rebrand of M.i.h Jeans in 2015 • Building a creative and image strategy and roster of creative teams. • Implementation of company wide brand guidelines, including packaging, garment labelling, stationery, tone of voice, social media etc • Creative concept of the brand’s spatial identity, installed across department stores such as Selfridges, Liberty, Fenwick and Høyer in Oslo. – Art direction and creative concept of the brand’s 10 year anniversary ‘Cult Denim Project’ including • campaign concept, shot by Colin Dodgson, styled by Fran Burns. • creative concept, design + project management of the brand’s pop up store in Soho. – Managing and implementing all creative output, ranging from lookbooks over press day collateral to mailers.


Graphic Designer

WTF Creative

Jun 2011 - Aug 2014
  • London, United Kingdom
  • Full Time
  • Designer and key art worker at a boutique advertising agency. Specialising in packaging, branding, B2C advertising, exhibition design and editorial design. Main clients included HBO UK, Warner Bros., National Portrait Gallery and West Ham United. – In charge of accounts such as Roberta Moore Contemporary and the National Portrait Gallery. – Key art worker and designer for all HBO UK and International packaging and advertising campaigns. – Managing projects such as Game of Thrones, Boardwalk Empire and GIRLS.


Aug 2008 - Feb 2011
  • London, United Kingdom
  • Full Time
  • In-house publications designer. Projects included the design and artwork of ‘500 Portraits’, press and marketing design for ‘Vanity Fair Portraits’, artwork and marketing design of ‘Victorian & Edwardian Portraits’, ‘Hoppé Portraits: Society, Studio & Street’, ‘Man Ray Portraits’, ‘Lucian Freud: Portraits’, ‘The Queen: Art and Image’ and ‘A Guide to Contemporary Portraits’.


Freelance Graphic Designer


May 2007 - Aug 2014
  • London, United Kingdom
  • Freelance
  • Branding, website, e-mailer/newsletter and print design for a wide array of clients. Other projects included: lookbook and catalogue design, publication design, app design, packaging design, events/exhibition design, photography and image manipulation. An international client base including: 229 The Venue, Roberta Moore Contemporary, Der Tagesspiegel, Hertha Bsc, 37thSTATE, The Society of Young Publishers, Self-Made Hero, CTC Verlag and LUCZA.