Toni Din

Toni Din

Brand Consultant / Creative DirectorUnited Kingdom
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Toni Din

Toni Din

Brand Consultant / Creative DirectorUnited Kingdom
About me
Brand Consultant and Creative Director specialising in creative direction + strategy, brand building, identity and editorial design. Over twelve years experience working both agency and in-house in art publishing, advertising and as head of creative for a high-end contemporary fashion brand.
  • Susanne Johnson – Branding
    Susanne Johnson – BrandingBranding, Photography + Editorial Design. Working with Susanne Johnson, Product Manager at one of the leading luxury fashion brands, to produce her personal brand, portfolio and stationery suite. Objective: To create a memorable and slightly abstract canvas for Susanne’s personal brand that allows her work to speak for itself.
  • Cult Denim Project – M.i.h Jeans
    Cult Denim Project – M.i.h JeansArt Direction, Curation, Design + Spatial Design. Celebrating M.i.h Jeans’ 10 year anniversary brought along the Cult Denim Project. A re-release of 10 iconic garments from the brand’s archive. Showcased alongside carefully picked lifestyle brands and artists’ pieces in a one month pop-up in the heart of Soho. Promoted through a campaign shot by Colin Dodgson and styled by Fran Burns, fly-posted around some of London’s busiest quarters. Objective: To create a space that epitomises everything th
  • Golborne Road Project – M.i.h Jeans
    Golborne Road Project – M.i.h JeansArt Direction, Branding + Casting. Photography - Tom Craig, Styling - Bay Garnett Exploring M.i.h Jeans’ and iconic stylist Bay Garnett’s shared love of London style. Influenced by West London’s diverse heritage and its iconic street culture in the 90s. Shot on the streets of West London, both the branding and imagery embrace the unique and eclectic spirit of the time. Objective – To create an almost stand-alone subbrand with its own identity and campaign that sits comfortably within M.i.h Jeans
  • Roberta Moore Contemporary - WTF Creative
    Roberta Moore Contemporary - WTF CreativeExhibition Branding + Design Working closely with art consultant Roberta Moore to brand each of her artists’ exhibitions. Each one was a stand alone mini brand and choices of fonts, paper stocks and layouts were modelled on the individual artists’ unique aesthetic.
  • Editorial + Still Life - M.i.h Jeans
    Editorial + Still Life - M.i.h JeansArt Direction + Set Styling Photography Erik Wåhlström, Styling Alice Goddard
  • M.i.h Jeans – Branding
    M.i.h Jeans – BrandingBrand Identity. Strategy + Implementation. Image + Casting Strategy. Complete re-brand of this women’s denim brand with its roots in the 70s. Re-aligning the creative with the target audience – a fashion girl, not a trend follower. Telling stories of modern nostalgia and the London Denim Girl. Sourcing materials and colour-ways that represent the kaleidoscope of the 70s, combined with modern techniques, paper stock and shapes. Looking at old school stationery, natural materials and original deni
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Work history
    Brand Consultant / Creative DirectorToni Din Studio
    London, United KingdomFreelance
    Art Direction and consulting on a freelance, project, or contract basis. Expertise in brand building and creation, art direction for imagery and brand, identity and editorial design. Brand and launch campaigns, creative strategies, social media strategy and art direction, brand revival and launches, content creation and storytelling, casting and production, project management, editorial design for print and digital and print production. Industries: Fashion and lifestyle, art and publishing, entertainment. Working with: Independent fashion and lifestyle brands, start-ups and on individual brand creation.
    M.i.h Jeans logo
    M.i.h Jeans logo
    Head of Creative / Art DirectorM.i.h Jeans
     - London, United KingdomFull Time
    – Heading up the creative team of in-house graphic designers + producers. – Managing all external creatives. – In charge of the company’s creative + image strategies, alongside the Director of Brand and Design – In charge of the brand’s creative critical path. – Art direction, design, production + casting of all projects (campaigns, brand projects, editorials, lookbooks, events and digital output).
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  • Fashion
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Branding
  • Creative Stragegy