M.i.h Jeans – Branding

Brand Identity. Strategy + Implementation. Image + Casting Strategy.
Complete re-brand of this women’s denim brand with its roots in the 70s. Re-aligning the creative with the target audience – a fashion girl, not a trend follower. Telling stories of modern nostalgia and the London Denim Girl.
Sourcing materials and colour-ways that represent the kaleidoscope of the 70s, combined with modern techniques, paper stock and shapes. Looking at old school stationery, natural materials and original denim labelling.

Team Credits

Toni Din

  • Art Director / Creative Brand Consultant

Kate Brown

  • Freelance designer


  • M.i.h Jeans

    M.i.h Jeans

    • Fashion and Textiles


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Toni Din
Art Director / Creative Brand Consultant
Freelance designer