Projects credited in
- Golborne Road Project – M.i.h JeansArt Direction, Branding + Casting. Photography - Tom Craig, Styling - Bay Garnett Exploring M.i.h Jeans’ and iconic stylist Bay Garnett’s shared love of London style. Influenced by West London’s diverse heritage and its iconic street culture in the 90s. Shot on the streets of West London, both the branding and imagery embrace the unique and eclectic spirit of the time. Objective – To create an almost stand-alone subbrand with its own identity and campaign that sits comfortably within M.i.h Jeans
- M.i.h Jeans – BrandingBrand Identity. Strategy + Implementation. Image + Casting Strategy. Complete re-brand of this women’s denim brand with its roots in the 70s. Re-aligning the creative with the target audience – a fashion girl, not a trend follower. Telling stories of modern nostalgia and the London Denim Girl. Sourcing materials and colour-ways that represent the kaleidoscope of the 70s, combined with modern techniques, paper stock and shapes. Looking at old school stationery, natural materials and original deni
Skills
- Illustration
- Problem Solving
- Graphic Design
- Production Admin
- Concept Development
- Shoot Organisation
- Copwriting