CultureShop.tv

End-to-end creative and film production for the Arts Council of England. I was commissioned to produce a 10-part video series for the (Arts Council of England funded) Association of Cultural Enterprises to support the organisation’s ‘Retail Resilience’ programme – a training initiative to give the staff of museum shops the required marketing and managerial skills to help improve the profitability of their museum. The handbook for the course was a foot thick. My task was to condense this into 10 10-minute long, watchable and sharable films. Working closely with my client I developed a programme plan that covered the core elements in short magazine-style segments, which would link across the 10 episodes. So, rather than a literal interpretation of the course and its handbook, the series would work as a refresher, or aide memoire, helping shop managers share information and tips to their staff, in easily digestible nuggets. Once I had the plan, I set about filming the series: travelling across the UK to some of the biggest and most well know museums – and many less so – to gather interviews and stories form those who'd been there and got the t-shirt (or tote bag) in terms of working on the shop-floor of heritage retail. The series became less of an instruction tool and more of a peer-to-peer knowledge base. I planned, filmed, and edited the entire series.