I set up Stanley in 2014, after leaving my role as Creative Director at Orchestra, to concentrate my creative energies in the fields I love: story-telling through film and imagery. I've worked on a range of travel and tourism accounts and projects, as well as brewers, fashion and lifestyle brands and for the Arts & Heritage sector. I offer brand strategy and consultation and effective brand building through press, TV and radio campaigns, social, film production, photography and content development.
I joined a company called MICE TMM in July 2006 as Creative Director with the brief to re-invigorate the agency's creative output and win awards. Within a year, MICE the holding company went into administration (!), but the TMM part was a profitable and successful business, which I and two other senior members of staff bought from the Administrator, and created Orchestra. Our client base was predominantly travel and tourism and automotive - picking up new and more creative accounts as we focussed our offering. I managed and mentored a small creative department that won pitches against the likes of Imagination, won several industry awards, and built brand business and customer loyalty for our clients. In 2014, I left to start my own business Stanley Films & Photography, and to do less commuting!
I was head-hunted to help an ex-colleague re-brand a marketing agency and provide overall creative direction for its clients and the agency itself. I developed the core proposition for the agency, using a proprietary branding model which I've since used with great success on other brands, and left in the summer of 2005 to do something similar at MICE TMM (latterly Orchestra).
After leaving Digitas, I worked as a freelance Creative Director for numerous agencies in and around London; including work on developing the Royal Mail website; the customer insight and brand story for a product launch by Boots the Chemist; brand stories for Jose Cuervo and Swann Hellenic.
I was head-hunted from Brann to set-up the newly opened London office of US agency Digitas. When I joined the creative team was a total of five including myself. Twelve months later with new business wins and business growth I was managing a team of 26 full time creatives, and numerous freelancers, and running global projects with creative staff in the US and France. Clients included Seagrams (Martell, the Glenlivet, Chivas Regal and others), Saab AG (global marketing), Woolworths, B&Q, Superdrug and American Express, among others.
I joined Brann as a Senior Copywriter and was Group Head within a year, and Creative Director within two. Working on a wide variety of accounts, from Save the Children and The Salvation Army to Guinness and Peugeot, Alliance & Leicester and Cadbury's, I was key in developing pitch-winning and business growing strategy and creative, and managed a team of 20. It was at Brann I nurtured my love of film and brand story-telling, especially in award-winning work for Lever Brothers, Guinness, Microsoft, and Cadbury.
I joined Oxfam at its HQ in Oxford as a lead writer in its fundraising department, working on key communications with donors, and in donor recruitment and campaigns. After re-structuring in 1994, I deputised informally and ultimately as full-time head of the newly formed Writer's Unit until I left the organisation with spring of 1996.
My first full-time job was as a copywriter at PHL: I learned the craft of copywriting under the mentorship of its then CD Martin Drew, and its fair to say I owe him an awful lot. Clients were mainly automotive: Ford, and Quinton Hazel, were the key ones.
I took a part-time MA whilst working at Orchestra in London , to deepen my understanding of story-telling and widen my writing ability. Got a Merit. Apparently I was 3 points off a Distinction...
My portrait of Albert Benvenuti from the Benvenuti Winery in Croatia was shot for Inntravel, as part of the 2019 creative campaign (and can be seen in the Inntravel project), and shortlisted from 9,000 entries from over 70 countries to make it into the final 13 of the Errazuriz Wine Photographer of the Year – People category. Sadly, Albert didn't win but was commeneded by the judges.
My campaign for South Australia Tourism – to promote a 4,000km journey-of-a-lifetime along the famous Stuart Highway from Adelaide to Darwin – won Campaign of the Year, and combined a cinema spot I filmed myself, as well as digital display advertising.
My campaign for Inntravel, a well-regarded UK tour operator specialising in self-guided walking and cycling holidays, won Best Campaign of the Year 2013. The campaign included press, online, and cinema and radio, and helped increase new-to-brand customers by 40% year-on-year. I also re-branded Inntravel, developing the 'slow holiday people' strategy from its core values. I continue to work with Inntravel to this day.
A film made for Guinness, to help 'educate' users on how to achieve the perfect Guinness at home with the Draught Guinness in cans product. I wrote and was creative director on the project, which was filmed by Thomas Napper (who went on to work on Atonement, Pride & Prejudice and others).
My second radio campaign for Radion washing powder, developing the 'stay fresh' theme fro the previous year.
My first radio campaign for Radion washing powder, helping to re-launch the brand and position it away from the 'toxic orange' it had become associated with. The spots played on the products new fresher fragrance transporting people to wonderful places.