Projects
- Guinness Draught in Cans - award winning consumer filmProduced for Guinness (GB) to promote their Draught Guinness in Cans, in 1998. Research had show that customers weren't chilling the beer long enough (good thing come to those who wait, after all), and so were missing out on the joys of the integral widget - which helped give the cooled beer its distinctive Guinness pour and settle at home. The brief was to educate drinkers into keeping the product in the fridge. This being the age of Friends, Queer as Folk, and This Life, we portrayed a gro
- CultureShop.tvEnd-to-end creative and film production for the Arts Council of England. I was commissioned to produce a 10-part video series for the (Arts Council of England funded) Association of Cultural Enterprises to support the organisation’s ‘Retail Resilience’ programme – a training initiative to give the staff of museum shops the required marketing and managerial skills to help improve the profitability of their museum. The handbook for the course was a foot thick. My task was to condense this into 1
- See Australia The Explorer's WayA sixty second cinema ad for South Australia tourism, and a sixty second road trip on the Explorer's Way, a 4,000km route across Australia, from Adelaide to Darwin via the big red centre. Produced, shot and edited by myself. The spot was the key brand awareness part of an integrated campaign across digital display and affiliate marketing, which included a blog and competition to win a holiday. Winner of the Campaign of the Year at the Travel Marketing Awards, 2015.
- Inntravel: creating The Slow Holiday peopleKey Contributions: * Pitch leader * Creative Director * Art Direction * Copywriting *Photography * Film * Brand Consultant The brief to re-position Inntravel away from an increasingly lookalike competitor set of walking and cycling tour operators was a three-way pitch. My 'Slow' holiday proposition and creative helped the York-based independent holiday operator find a brand story that was true to its 30 year old values that found, connected with and engaged new customers. The key insight being
Work history
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DirectorStanley Films & Photography
Oxford, United KingdomFreelance
I set up Stanley in 2014, after leaving my role as Creative Director at Orchestra, to concentrate my creative energies in the fields I love: story-telling through film and imagery. I've worked on a range of travel and tourism accounts and projects, as well as brewers, fashion and lifestyle brands and for the Arts & Heritage sector. I offer brand strategy and consultation and effective brand building through press, TV and radio campaigns, social, film production, photography and content development.
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Partner & Creative DirectorOrchestra
- London, United KingdomFull Time
I joined a company called MICE TMM in July 2006 as Creative Director with the brief to re-invigorate the agency's creative output and win awards. Within a year, MICE the holding company went into administration (!), but the TMM part was a profitable and successful business, which I and two other senior members of staff bought from the Administrator, and created Orchestra. Our client base was predominantly travel and tourism and automotive - picking up new and more creative accounts as we focussed our offering. I managed and mentored a small creative department that won pitches against the likes of Imagination, won several industry awards, and built brand business and customer loyalty for our clients. In 2014, I left to start my own business Stanley Films & Photography, and to do less commuting!
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Skills
- Creative Advertising
- Brand Storytelling
- Photography
- Brand Awareness
- Copwriting
- Film
- Client Presentation
- Insights
- Editing Film
- Editing Photos
Education
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BA (Hons) English Literature & Ancient HistoryUniversity of Newcastle Upon Tyne
Newcastle upon Tyne, United Kingdom
Combined English Lit and Ancient History, and got a 2.1.
Spent a lot of time making, writing and directing theatre projects in the Gulbenkian Studio Theatre which was attached to the university and the Newcastle Playhouse, at that time (1983-1987), and included spells working with the Royal Shakespeare Company during their annual residencies.
Won a student playwriting competition with my first full length play, called Perfect Strangers, as well as staged adaptations of the Crow poems by Ted Hughes, and a specially commissioned adaptation of DH Lawrences' Sons & Lovers. Other productions included Gas, and Christmas in September – the latter being about the British A-bomb tests on Christmas Island in the 1950s and the conscripted servicemen who were made to witness the explosions without any protection, and their subsequent fight for justice and compensation.
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MA Creative Writing - MeritOxford Brookes University
- Oxford, United Kingdom
I took a part-time MA whilst working at Orchestra in London , to deepen my understanding of story-telling and widen my writing ability. Got a Merit. Apparently I was 3 points off a Distinction...
Awards
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Wine Photographer of the Year - People: CommendedPink Lady Food Photographer of the Year Awards
My portrait of Albert Benvenuti from the Benvenuti Winery in Croatia was shot for Inntravel, as part of the 2019 creative campaign (and can be seen in the Inntravel project), and shortlisted from 9,000 entries from over 70 countries to make it into the final 13 of the Errazuriz Wine Photographer of the Year – People category. Sadly, Albert didn't win but was commeneded by the judges.T
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Campaign of the Year 2015Travel Marketing Awards
My campaign for South Australia Tourism – to promote a 4,000km journey-of-a-lifetime along the famous Stuart Highway from Adelaide to Darwin – won Campaign of the Year, and combined a cinema spot I filmed myself, as well as digital display advertising.+ Show more