See Australia The Explorer's Way

A sixty second cinema ad for South Australia tourism, and a sixty second road trip on the Explorer's Way, a 4,000km route across Australia, from Adelaide to Darwin via the big red centre. Produced, shot and edited by myself. The spot was the key brand awareness part of an integrated campaign across digital display and affiliate marketing, which included a blog and competition to win a holiday. Winner of the Campaign of the Year at the Travel Marketing Awards, 2015.