A provocative future scenario on a concept healthcare system based on probable socio-cultural and technological forecasts, presented at the 26th ICSID World Design Congress in 2009 by Stefano Marzano, Chief Design Officer of Philips.
Research on global sociocultural trends and foresight and identification of value for Philips Healthcare.
Translation of results to create Healthcare future scenarios as triggering material for business strategy and direction setting.