CUPIO CURO - DESIGNING HOLISTIC CARE TOWARDS 2050

A provocative future scenario on a concept healthcare system based on probable socio-cultural and technological forecasts, presented at the 26th ICSID World Design Congress in 2009 by Stefano Marzano, Chief Design Officer of Philips.
  • Research on global sociocultural trends and foresight and identification of value for Philips Healthcare.
  • Translation of results to create Healthcare future scenarios as triggering material for business strategy and direction setting.
  • Co-direction of video narrative.

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